Marketing Sparkler Ι

14Jul 2021 by Miss Kemya

4 Things To Do Before Hosting Your Next Virtual Meeting

Tips and Tools

As technology advances, businesses are looking to do more with virtual meetings and conferences. Whether you are a manager, business owner, or someone in charge of training sessions at your company, here are four things to do before using a video conferencing service to host your next virtual event. 4 Things To Do Before Hosting Your Next Virtual Meeting 1. Create An Agenda As with an in-person meeting, a virtual meeting should have the details of what will be discussed and accomplished laid out for all attendees. Core tenets of an agenda include the purpose of the meeting and what topics will be covered. Ideally, you want to distribute your agenda ahead of time so that attendees can come to the meeting prepared. An agenda enables participants to prepare…

10Jul 2021 by Miss Kemya

Why Your Business Needs A Digital Marketing Agency

Tips and Tools

More and more business owners are figuring out how important digital marketing is to their company. The number of potential customers online means that firms now have to dedicate a significant amount of time to their digital efforts. Despite how important they know it is, many entrepreneurs don’t have the skills to capitalize on it. As a result, they usually end up hiring a single employee to do it. Or they try to piece together an ad hoc team of contractors. Neither of these options is ideal. Instead, hiring a digital marketing agency may be a much better choice. That’s because there are quite a few benefits associated with it. If you’re on the fence and still thinking about hiring such a firm, then there are a few things that…

26Jun 2021 by Miss Kemya

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

Tips and Tools

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting. Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) Now that you're thinking about it, where are all of the places your using copywriting? Facebook Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless…

18Jun 2021 by Miss Kemya

Save, Borrow Or Use Investors: How Should You Fund Your Startup?

Tips and Tools

There can be quite a few upfront costs to consider when starting a business, ranging from buying equipment to launching a website. There are three main ways in which you can cover these costs: you can use your own money, borrow money or get money from investors. But how should you fund your startup? Each form of funding has its own benefits and drawbacks that are worth considering. There are also multiple ways of approaching each form of funding. This guide delves into the different ways of seeking funding - and how you can tell which one is right for you. Save, Borrow Or Use Investors: How Should You Fund Your Startup? Funding A Startup With Savings There are lots of advantages to using your own money to start…

28May 2021 by Miss Kemya

Small Investments That Define Your Business Standing

Tips and Tools

It’s easy to think of a business as a static entity, and for clear reasons. We see brands that have stood the test of time, like Coca-Cola, and conglomerates that own many other brands, and think of them as fixed and totally fortified structures. Yet of course, they never are. These firms may have diversified their investments and strengthened their positions over time, but they are still subject to the essential needs of dynamic decision-making, and they are only as relevant as they continually allow themselves to be. For this reason, it’s important to note that when structuring our own businesses, we are building a house, but a house that needs maintenance and great foundations. For this reason, even the little decisions cannot be taken for granted. Instead, they must…

21Apr 2021 by Eleanor Hecks

What Does Protecting My Online Business in 2021 Actually Look Like?

Tips and Tools

The growth of e-commerce and digital shopping has been great news for online businesses over the past few years. However, it has also resulted in a rise of criminals wanting to take advantage of them. Your company faces a wide range of virtual threats, such as fraud, identity theft, and cyberattacks. How well have you prepared? These threats can severely damage an online business. The good news is, any entrepreneur can protect their company so long as the proper precautions are in place. What Does Protecting My Online Business in 2021 Actually Look Like? Here’s how you can defend your e-commerce site against common cybersecurity threats. 1. Secure Your Network Properly Keeping your home or office Wi-Fi network secured, encrypted, and hidden will help prevent attackers from breaking into…

20Apr 2021 by Miss Kemya

Outsource Marketing: The Pros And Cons

Tips and Tools

Content creation. Social media marketing. Setting up ads. Landing pages. Webinars. Email marketing. Graphic design. Livestreaming. Funnels, funnels, and more funnels. There are so many pieces of marketing to be done. And most often the business owner is the person who does it all. This is in addition to wearing the CEO hat, coffee marker hat, errand runner hat, strategist hat.... the list goes. There will come a time when the business owner has to make a critical decision: is it time to hire a marketing employee? Or is it time to outsource? Should you outsource your marketing? Common sense will sometimes tell you that it is right to do so, especially when considering the benefits we mention below. However, there can be drawbacks, and we will touch on those…

07Apr 2021 by Miss Kemya

5 Areas Of Business Where Outside Support Is Advised

Tips and Tools

Only you can take responsibility for your business, but that does not mean you have to face the journey alone. You already appreciate the fact that employees are a valuable asset to the venture, but you can also seek help from a range of additional sources. The sooner you do, the better. But what are the areas of business where reaching out for a helping hand can, directly and indirectly, benefit your bottom line? Here’s all you need to know. 5 Areas Of Business Where Outside Support Is Advised 1. Fundraising The harsh reality is that your business won’t get very far without capital. Sadly, securing a traditional bank loan is far from easy in the current climate. So, looking at other options like crowdfunding can work wonders, not…

Category: Tips and Tools