Category: Tips and Tools

While anyone can be a manager, not everyone can be a leader. Do you aspire to be a leader, not just a boss? There's a significant difference between being a manager and a leader. Those who work under leaders can attest to this distinction. Leaders not only excel in their roles but also empower their teams to bring out their best. They provide guidance and support, ensuring the workplace and its employees thrive, not just run the corporate hamster wheel. If you want to make the distinction and be a leader, not just someone in charge of others, start here. How To Be A Leader, Not Just A Boss Get Help Getting help can be from a mentor who can advise you on what you need to be doing and…

Did you know that 20% of small businesses fail within their first year? But here's the thing - most of those failures are preventable. There are so many factors that you need to keep in mind when it comes to making your small business better and more successful. It is essential to make sure you think about some of the leading ideas that are going to help you make this better, and ensure you build a company that is going to take things to the next level. Whether you're a seasoned entrepreneur or just starting out, transforming your small business from surviving to thriving comes down to three critical foundations: strategic planning, risk management, and smart marketing. Keep reading to learn exactly how you can strengthen these pillars of success.…

If you are trying to develop a successful career as a business freelancer, there are so many factors that play a role in this. Developing your own career path, and securing long-term success is so important when it comes to making more long-term success. Starting out on your own, and changing a career path, can be a big challenge, and you need to do the best you can to make this work better for you. It is important to think about the best ways of being a successful freelancer, and this means you need to tick a few boxes and understand these components properly. There are so many different elements that play a role in allowing you to improve the way you approach your career as a freelancer, and these…

Nobody particularly enjoys dealing with customer complaints. When an angry email lands in your inbox or you see an unhappy face approaching your counter, it’s easy to feel somewhat aggrieved by the energy being thrown at you. In some cases, it's enough to make your stomach drop. Yet these situations often present a decent opportunity to change a disappointed customer into a loyal advocate for your business. It’s one thing to feel put out, but to have your complaint listened to, your issue rectified, and goodwill restored can help you really appreciate a service. It's all in how you handle it. Now, keep in mind that anyone can offer a refund or a quick fix. The best approach is in managing these situations in a way that leaves customers feeling…

Bringing employees on board your business is a huge undertaking, and having people working for you in any capacity can increase the risks for your business. This is because you're adding another variable into the equation that can produce any number of favorable and unfavorable results, many of which are unpredictable. Understanding your legal rights and responsibilities when you become an employer empowers you and your business. It's not a decision to be made without forethought and planning, and ensuring you know what your legal rights are can give you peace of mind and help you move towards protecting all involved parties once you commit to hiring people. 5 Ways To Protect Your Business When Hiring Employees EIN Before you do anything else, get an EIN if you haven't already…

Brands need to advertise, and there are multiple ways they can do this. Social media, email, and content marketing are all worthy investments. So is paid advertising. As the name implies, it’s a marketing strategy focusing on paying to have your website or products or services in front of audiences. These ads can often appear in newspapers, on television, and over the radio. More recently, however, paid advertising refers mainly to online ads. It’s a strategy you’ll likely be considering to bring in sales and grow your business. The results it offers are more than enough to consider investing in it. When you do, you’ll have to make sure you get it right so you can actually see proper results. Wingin' it is a quick way to throw money down…

Remember when marketing was as simple as placing an ad in the local paper? Those days are long gone, but that's actually good news for small business owners like you. Today's marketing landscape offers endless possibilities to reach your ideal customers - if you know how to navigate it. Whether you're feeling overwhelmed by the constant changes or excited about new opportunities, apply these marketing essentials to your business and you'll level up your marketing strategy for real results. Modern Marketing Essentials for Small Business  Monitor and embrace new trends New trends influence the way businesses market products and services and consumers buy products and choose companies or brands. It’s hugely beneficial for business owners and marketing teams to be aware of new trends. Embracing marketing trends and changing consumer…

Taxes. We have to deal with 'em whether we want to or not. And when it comes to running a business, you need to be able to stay ahead of your taxes. Before tax time, before you've even got your business off of the ground, you need to have your tax ID and employer ID so that you can be billed correctly by the government for the business profit and the money that you make. There are distinct difficulties and possibilities when it comes to your business, and success requires you to keep up with an ever changing tax situation. Of course, having the right understanding of how taxes work can really help. When you apply online for an EIN, you need to be aware of what that will mean…