Creative Ways Your Business Can Use Twitter Every Day

Creative Ways Your Business Can Use Twitter Every Day

Social Media
Microblogging sites are a great way to get more attention for your business. They're easy to use, and they force you to keep your message short, sweet, and to the point. So what is a microblogging site? A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you to blog but limits the length of your posts. Microblogs typically only allow posts to be between 140 and 200 characters, which means your message has to be short and sweet. These platforms are great for engaging customers because they don't force people to read long posts. Instead it does just the opposite and gets people's attention quickly. How to Use Twitter for Business Let's take a look at several ways your business can use a…
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Best Ways to Connect With These Popular Types of Social Media Fans

Best Ways to Connect With These Popular Types of Social Media Fans

Social Media, Strategy
When you're posting on social media, do you have a specific viewer in mind? Are you looking for a response from your raving social media fans? Or are you trying to lure the quiet lurker out of her shell? People respond in different ways to social media content. When you're creating content to share, how often do you consider the energy and attitudes of your fans? Social Media Fans: Who Are They? This handy infographic sheds light on the seven most popular types of social media fans, and how they affect your brand: Quiet follower - I'm lookin, I'm lurkin, and I just might read your updates Casual liker - I like some of your stuff Deal seeker - what can you do for me? Unhappy customer - I'm disappointed and I'm telling on you!…
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These Facebook Posts Are Guaranteed to Get A Response

These Facebook Posts Are Guaranteed to Get A Response

Social Media
Facebook is a social media behemoth. Without a doubt it remains the most popular social networking site in the world, and it’s managed to get billions of people hooked on the platform. There are many different kinds of Facebook posts but here we’re going to look at the posts that will engage people. Let’s face it, social networking is all about interacting and if you can’t get people to interact with your posts, you’re probably not doing it right…. except when it comes to your Facebook posts. With all of the hulabaloo surrounding Facebook’s constant changes to visibility in the newsfeed, it’s getting harder and harder for fan pages to get their fans to see their posts, otherwise known as organic reach. Unless of course you dip into paid ad campaigns,…
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The Reason You Should Tweet In 120 Characters

The Reason You Should Tweet In 120 Characters

Social Media
If you’ve studied any Twitter tips, on this blog or elsewhere, you may be familiar with the recommendation to tweet in 120 characters or less. Some marketers suggest the best tweet length is 100 characters or less. But do you understand why this is the recommended length of a tweet?   Are you making my life easier? How easy do you make it for your Twitter followers to share your tweets? If I’m using a third party Twitter client (such as Hootsuite, TweetDeck, etc.), and I try to retweet your tweet and include ‘RT @username,’ will I have enough character space? Or will I have to modify your original tweet to accommodate the 140 character limit? This is a big deal. I want to use the classic 'RT @username' when…
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Follow Me on Pinterest for Blogging Tips and Resources

Social Media
Am I on Pinterest? Of course I am! Who can resist that beautiful kaleidoscope of colors, graphics, and delicious imagery? I use Pinterest for business and play, as a wish list, reference tool, and sandbox when I feel like goofing off. If you're a regular pinner, you know how easy it is to get lost in la la land looking at pins. As a  curator of business content, one of  my favorite Pinterest boards that I refer to often is my "All About Blogging" board. If it sounds like the purpose of this board is self-explanatory, you are correct! The All About Blogging board has blogging tips, resources, and how-to's on all things relevant for bloggers. I blog for business and I use Pinterest for business, and this board supports my marketing efforts.…
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How to Create a Twitter List

How to Create a Twitter List

Social Media
Are you using Twitter lists to manage your Twitter timeline? When you’re actively using Twitter, consistently following and engaging new tweeps, your following will grow so large that it will become a challenge to manage.   What is a Twitter List? A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. Note: Lists are used for reading Tweets only.* Twitter lists are the best, most effective way to isolate tweets from specific people.  Twitter gives you the easy ability to group people into specific lists, which you can refer to quickly to catch up with tweets you may have otherwise missed as…
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Follow the Tweeter: These People Tweet Great Info

Follow the Tweeter: These People Tweet Great Info

Social Media
If you have read my earlier post on Twitter, you know Twitter is my favorite social media platform. With that in mind, I recommend a few people to follow on Twitter, and here's why you should follow each of them.   5 People You Should Follow On Twitter @MelissaOnline - she tweets all kinds of business resources and event info, especially for women entrepreneurs. You'll stay in the know AND know where to go when you follow Melissa. @EntMagazine - I've been a huge fan of Entrepreneur Magazine for as long as I remember.  My favorite business magazine tweets useful resources and articles for, you guessed it, entrepreneurs. @Inspire_US - they share the best inspirational quotes. @JimmyFallon - gotta have some fun right? Jimmy will add some comedy to your timeline! I…
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Why Twitter Is My Social Media Super Hero

Why Twitter Is My Social Media Super Hero

Social Media
Twitter is hands down my favorite social media platform. There is no contest, no close second. So why do I love Twitter so much? If you aren't regularly using Twitter for business, you will want to after reading this post. Just giving you a heads up.    Why Do I Love Twitter… Let Me Count The Ways   The Twitter feed moves faster than any of the other social media platforms, and my feed is always interesting. I can find conversations on the state of government affairs, the latest celebrity drama, and business tips in a blink of an eye. It's perfect for a fast reading skimmer like myself. Twitter is my number one research tool! It has become such a valuable resource for me that I search on Twitter for someone or something before I…
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