Category: Marketing Strategy

The siloed treatment of marketing is one of the most scandalous mistakes that businesses are making today. Even experts like Neil Patel talk openly about the determinants of marketing siloing. Worse, not only do marketing teams often operate independently from, say, sales and research teams, but it’s also increasingly common for inter-marketing department processes like social media and content to now sit at odds with one another, or at least rarely cross paths. This is a significant problem, especially as consumers who interact with cross-platform marketing now expect brand consistency more than ever. The question is, what exactly happens to your marketing efforts when they sit in a silo? And perhaps more important, what can you do to change that before it’s too late to undo the damage caused? What…

With times changing at such an alarming speed, it’s never been more essential to start modernizing your business efforts. After all, you need to keep up with both your competition and your customers. Needs and behaviors are both progressing and evolving. As a result, a different approach needs to be taken to marketing to ensure you can still successfully spread the word about your products and services. Fortunately, figuring out how you can start to advertise your brand in the most effective way using nothing but the web doesn’t have to be as difficult as you might expect. There are several pathways that you can explore to start making a name for your business in no time at all. So, if you’re interested in finding out how to build brand…

If you are running a business, it’s important to make sure that you are running efficient marketing campaigns. This means that you are using your funds the right way, to deliver the greatest result. No matter the stage of your business, essentially, your goal is to maximize your return on any investment that you make. Let’s explore some of the key steps that you can take to boost the ROI for your next marketing campaign. Boost The ROI Of Your Marketing Campaign   Hit The Right Target Audience First, you should think about whether or not you are hitting the right target audience. If you don’t find the right audience, then you’ll be marketing to people who are going to have no interest in your business or the products you…

Your business is unique, so your advertising should be unique, too. But how can you make sure yours is the best? Well, here are five ways you can create the best advertising for your business. Creating effective advertising for your business is not easy. It takes a lot of research, testing, and planning. However, it is something you should put time and effort into if you want your business to succeed. After all, advertising is one of the most cost-effective ways to reach a lot of people with your message. So, if you are serious about advertising, read on for some great tips on creating the best advertising for your business. 5 Ways To Create The Best Advertising For Your Business   First, come up with a killer ad idea.…

Gone are the days where basic marketing tactics were effective. These days, to create an impact, businesses and marketing companies need to think more outside the box. Specifically, they need to deliver more to clients through marketing and promotional strategies. One of the ways that you can do this is through a personalized marketing strategy. Making your business marketing more personal is going to have a huge impact on your ROI and your general levels of success reaching your audience. Let’s explore some of the key aspects of personalized marketing and the reasons why it is so useful to you. What Type Of Marketing Can Be Personalized? You can personalize virtually any type of marketing tactic that you are considering using. For instance, you might be thinking about reaching out…