25Apr 2018 by Miss Kemya
The Small Business Guide To Effective Content Creation

The Small Business Guide To Effective Content Creation

Marketing Strategy
Creating great content doesn’t come easily. It often takes people years and years to find their own content sweet spot. You know — that mythical place where you are actually creating content that’s aligned with your editorial calendar, not chasing your own tail to get sign off before a big launch date, or just generally weeping in the store cupboard over your lackluster blog visits. As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning. So we’ve gone and put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small, budding businesses like yours. Let’s dive in. No time to read…
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08Apr 2018 by Miss Kemya
How to Use Local Meetups To Demonstrate Your Expertise

How to Use Local Meetups To Demonstrate Your Expertise

Local Marketing, Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local meetups and events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. No time to read the full post? Listen to it on the podcast! How to Use Local Meetups To Demonstrate Your Expertise As it…
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13Mar 2018 by Miss Kemya
Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Marketing Strategy
Are you a new or new-ish entrepreneur, looking to use online marketing to build an empire? Or at least eat and pay the bills on time? Have you identified your top marketing action items, or is social media pretty much it? I get the allure of social media. People who are winning at social media make it looks so easy, like anybody can do it. After all, social media is free marketing. If you could just figure out the secret to going viral and getting so much traffic that you crash your website. This is what many entrepreneurs believe and act upon, all in the name of marketing. And I hear this sentiment far too often. It's time to make an action-based marketing plan, and stop wishing for a viral miracle. …
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09Jan 2018 by Miss Kemya
How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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24Oct 2017 by Miss Kemya
7 Steps to Writing Catchy Infographic Copy [Infographic]

7 Steps to Writing Catchy Infographic Copy [Infographic]

Marketing Strategy
Most people think of content marketing as producing text-based content, or perhaps an explainer video, to sell a product or convey an idea. While that is true, it's not the end of the story. There are many types of content your business can use as part of your marketing mix. These include video, blogs, social media posts, infographics, memes, ebooks, reports, slide shows, ecourses, and quizzes. Yes, all of this falls under the content marketing umbrella! In our data-driven world, an image really does have the power to explain 1000 words. Our daily habits have proven this to be true. This is why visual marketing is important! One such compelling visual that is widely used by marketers is an infographic. Did you know? According to this survey, 41.5% of online marketers said that infographics and…
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17Oct 2017 by Miss Kemya
5 Steps To Take When Creating A Small Business Marketing Strategy

5 Steps To Take When Creating A Small Business Marketing Strategy

Marketing Strategy
Today, you don’t have to be an experienced marketer to understand that it is reputation that drives success. However, did you know there are 28.8 million small businesses just in the United States? Given this astounding digit, it’s obvious that building a recognizable brand is an essential part of any small business marketing strategy. This is not an easy task. On the other hand, if you think that your growing company can’t stand a chance in such a hectic ecosystem, you are wrong. For decades, numerous marketing techniques have been created and modified to provide businesses with limitless opportunities to address the right audience, establish new customer relationships and increase revenue. Here are five things to consider when generating ideas for your new small business marketing strategy. 5 Steps You Must…
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02Sep 2017 by Miss Kemya
Do Press Releases Still Work In the Online World?

Do Press Releases Still Work In the Online World?

Marketing Strategy, Tips and Tools
One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect. Do Press Releases Still Work? Yes they do! Here are several reasons why you should consider using press releases as part of your marketing strategy:     Number 1: Low Cost Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for…
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15Jul 2017 by Miss Kemya
How to Handle the Challenges of Multi-Channel Marketing

How to Handle the Challenges of Multi-Channel Marketing

Marketing Strategy
We're posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We've got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we're doing some of everything everywhere. We're using multiple channels to market our businesses. There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is - if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Challenges of Multi-Channel Marketing Reaching more of your audience translates into higher profits. But, along with these profitable opportunities comes challenges. Keeping a Consistent Message It’s tempting when moving to a new channel…
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