Category: Marketing Strategy

Artificial Intelligence (AI) changed the marketing landscape when AI-powered tools became available in the market. In this blog post we will discuss how these innovative tools have revolutionized efficiency and brought about an era in marketing. The Evolution of Marketing: The Role of AI-Powered Software Tools Understanding the Role of AI in Marketing To grasp the role that AI plays in marketing it's essential to understand its meaning within its context. AI combines technologies like machine learning, language processing and robust data analytics. It stands at the forefront of marketing by providing insights and transformative capabilities. The Benefits of Software Tools Enhanced by AI AI-driven software tools offer benefits for marketers particularly when they integrate applications that align with your online business. Let's consider the benefits of Zoho One as…

Competition in the travel industry is fierce post-COVID. Therefore, travel agencies must embrace digital marketing strategies and evolve with the changing landscape to position their businesses for success. Moreover, people constantly seek the best destinations, making standing out from competitors essential. According to Google, about 55% of thrill seekers embark on one or two trips annually, with many putting in much effort to enjoy memorable travel experiences. Here are a few ways businesses in the travel sector can boost growth with digital marketing strategies. Top Digital Marketing Strategies For The Travel Industry 1. Update your travel website with relevant content Your travel website is one thing you don't want to overlook. It should paint a unique picture of your brand, allowing audiences to easily discover your company. Updating your travel…

In our last blog we detailed two marketing tools, content marketing and lead magnets. We also asked you to look at them through another lens.  That sharing educational content creates social impact, social change, for community good.  We’ll now discuss the system we use and its benefits. Leveraging Two Powerful Tools: The System The simplified version of the system is that it combines the power of content marketing, with the effectiveness of lead magnets, harnessing the power of communication to build relationship, using the 10 Point Touch theory. Whew, that’s a lot. In this system, the communication flow is key. That communication is designed to take the recipient on a journey as you build a relationship and trust. And we all know customers (donors) buy from brands (people) or causes…

In the marketing realm we’ve seen these two topics, content marketing and lead magnets, trigger a wide range of reactions such as, I can’t give away services for free. It takes too much time to develop. I don’t know what to create. Lead Magnets are only for those hard pitch sales funnels. Or the worse one yet – I don’t have anything of value to give away. We want to clarify some misconceptions, and most importantly outline strategies that could empower you to leverage your educational content. It could be worth more than just leads. Leveraging Two Powerful Tools - Content Marketing & Lead Magnets   The Tools Let’s back up a few steps and define exactly what we are talking about, because unfortunately content marketing sometime is confused with…

Every company deals with customer reviews, and most try to learn from them. However, while many small businesses place an extreme amount of emphasis on them, they may be better off measuring their success against a different metric. Are Customer Reviews a Reliable Indicator of Small-Business Success? The Problem With Customer Reviews Although Amazon has been reluctant to release the exact figures, it blocked over 200 million potentially fake customer reviews in 2020. In the same year, it received more than 520 million in total. By its admission, nearly 40% of all new submissions were illegitimate. Some usually slip through the cracks, so the actual number is likely higher. As the largest e-commerce platform, Amazon has a vast amount of resources. Still, it routinely lets users submit fake feedback, skewing…

As today's fast-paced digital landscape continues to shift quickly and change constantly, having an effective digital marketing strategy is increasingly critical to survival and long-term growth. Unfortunately, with all of the platforms, tools, and trends competing for our attention it can be easy to be overwhelmed - but don't fret. In this guide we will walk you through how to develop one tailored specifically to you and meet its target. Gone are the days of content being dumped into cyber space hoping that some may stick. Now is the time for informed and strategic moves to take over this space, not to just aimlessly throw content around like before, hoping something might stick! 3 Tips for Crafting a Marketing Strategy That Gets Real Results 1. Understanding Your Landscape: Exploring Brand…