Category: Marketing Strategy

Last week, I met Sarah, a frustrated online entrepreneur who had spent thousands of dollars on courses, countless hours creating content, and endless nights tweaking her website. "I'm doing everything," she sighed during our consultation. "I'm on every social platform, I've got multiple products, I'm blogging regularly – but I'm still not seeing the results I want." Sarah's story is one I hear all too often. Like many entrepreneurs, she was caught in the trap of doing everything instead of focusing on what truly matters. The truth is, successful online businesses don't require a complex formula or overwhelming strategy. They need mastery of just three key elements. For those who come online hoping to launch a career as a successful entrepreneur in the digital world, you’re often looking for an…

With Q1 here, it’s officially budgeting season. Throughout the final months of 2024 and heading into 2025, business owners should be setting and establishing departmental budgets and goals to guide their business in the New Year. The past few years have been difficult to set relative budgets due to the uncertainty brought upon by the pandemic, amongst other issues. 2025 will be no different. However, with some careful planning and foresight now, your marketing campaigns and budget will be effectively set for the new year. How Much to Set Aside for Marketing in 2025   Study Industry Trends As mentioned, marketing budgets have fluctuated greatly over the past few years. The unexpected arrival of the pandemic disrupted almost every business sector during this time. At the onset of the pandemic,…

It’s amazing how in all the marketing advice given daily, vanishingly little about it discusses the impact and irritation advertising can sometimes cause. Of course, it’s not that hard to understand. It’s not as if someone trying to help you be confident in promotion is going to denigrate that ambition by making you worry about the negative side of advertising. But if you were to ask what most people think about advertising, they would likely respond similarly to this - there is too much of it, it seems to penetrate a great deal of their screen use and general public infrastructure, and there comes a time where most are able to tune it out. So, perhaps instead of trying to exceed engagement levels, we could identify if people are frustrated…

In the ever-evolving landscape of digital marketing, staying informed about the latest terms and acronyms is crucial for entrepreneurs who want to navigate the online realm successfully. Whether you're a startup founder, small business owner, or seasoned entrepreneur looking to enhance your digital presence, understanding the language of digital marketing is the first step towards crafting effective strategies. This comprehensive digital marketing dictionary of sorts is here to demystify the jargon frequently encountered in the world of digital marketing. From fundamental concepts like SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to more intricate metrics such as ROAS (Return on Ad Spend) and LTV (Lifetime Value), use this resource that breaks down these terms into digestible explanations. Whether you're planning your first online advertising campaign, optimizing your website for…

In a world where our phones ping with notifications every few seconds and our inboxes overflow with unread emails, something remarkable happens when we hold a beautifully printed brochure or magazine in our hands. We slow down. We focus. And perhaps most importantly: we remember. While digital marketing dominates conversations about business promotion, savvy companies are rediscovering a powerful truth: print marketing isn't just surviving the digital revolution – it's thriving. There is plenty of research to show that print marketing still is effective and it still outshines other forms of marketing in so many ways. The main reason behind it lies with ourselves. Our brains absorb and memorize paper based information far more than information we consume via screens. We pay very short attention to screens before things change.…

Entrepreneurs are known for their get-up-and-go attitude. Sometimes, this approach to life can work in their favor (and let’s be honest, it usually does). But when it comes to setting up an online business, being cavalier isn’t a good idea. Picture this: You're finally ready to launch your online business – the culmination of countless late-night planning sessions and bold dreams. But here's a sobering statistic: 90% of online businesses fail within their first four months. Why? Not because their ideas weren't brilliant, but because they stumbled into avoidable pitfalls. While entrepreneurial instinct might tell you to dive in headfirst, building a successful online business requires something more: strategic wisdom. Fortunately, this post can help. Let's explore the hidden traps that could derail your new venture – and more importantly,…