Category: Marketing Strategy

It’s amazing how in all the marketing advice given daily, vanishingly little about it discusses the impact and irritation advertising can sometimes cause. Of course, it’s not that hard to understand. It’s not as if someone trying to help you be confident in promotion is going to denigrate that ambition by making you worry about the negative side of advertising. But if you were to ask what most people think about advertising, they would likely respond similarly to this - there is too much of it, it seems to penetrate a great deal of their screen use and general public infrastructure, and there comes a time where most are able to tune it out. So, perhaps instead of trying to exceed engagement levels, we could identify if people are frustrated…

In the ever-evolving landscape of digital marketing, staying informed about the latest terms and acronyms is crucial for entrepreneurs who want to navigate the online realm successfully. Whether you're a startup founder, small business owner, or seasoned entrepreneur looking to enhance your digital presence, understanding the language of digital marketing is the first step towards crafting effective strategies. This comprehensive digital marketing dictionary of sorts is here to demystify the jargon frequently encountered in the world of digital marketing. From fundamental concepts like SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to more intricate metrics such as ROAS (Return on Ad Spend) and LTV (Lifetime Value), use this resource that breaks down these terms into digestible explanations. Whether you're planning your first online advertising campaign, optimizing your website for…

In a world where our phones ping with notifications every few seconds and our inboxes overflow with unread emails, something remarkable happens when we hold a beautifully printed brochure or magazine in our hands. We slow down. We focus. And perhaps most importantly: we remember. While digital marketing dominates conversations about business promotion, savvy companies are rediscovering a powerful truth: print marketing isn't just surviving the digital revolution – it's thriving. There is plenty of research to show that print marketing still is effective and it still outshines other forms of marketing in so many ways. The main reason behind it lies with ourselves. Our brains absorb and memorize paper based information far more than information we consume via screens. We pay very short attention to screens before things change.…

Entrepreneurs are known for their get-up-and-go attitude. Sometimes, this approach to life can work in their favor (and let’s be honest, it usually does). But when it comes to setting up an online business, being cavalier isn’t a good idea. Picture this: You're finally ready to launch your online business – the culmination of countless late-night planning sessions and bold dreams. But here's a sobering statistic: 90% of online businesses fail within their first four months. Why? Not because their ideas weren't brilliant, but because they stumbled into avoidable pitfalls. While entrepreneurial instinct might tell you to dive in headfirst, building a successful online business requires something more: strategic wisdom. Fortunately, this post can help. Let's explore the hidden traps that could derail your new venture – and more importantly,…

Anyone who's worked in retail knows that awkward moment when you're supposed to suggest additional items to a customer, and it always makes you feel a little sleazy. That’s because the interaction often feels forced, the customer usually looks uncomfortable, and nobody really enjoys the experience. Yet successful stores manage to increase their sales without making their staff sound like robots reading from a script, or constantly asking them to go for the larger size or add a thousand accessories to their purchase. Believe it or not, many retail businesses invest millions into figuring out customer psychology. But if you don’t have those resources, don’t worry. Some principles can be applied with care. The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More  Lucky for you, most customers…

Emerging brands often find it challenging to get their voice heard. After all, there’s a lot of competition out there! In many cases, smaller enterprises are competing with much bigger businesses (with bigger budgets) that can drown them out. A smart marketing approach can help to level the playing field, especially when some of the more underrated — and thus underused — marketing tactics are deployed. If you’re looking for a few innovative ideas that can take your brand to the next level, then this post is for you! We’ll run through a handful of smart, effective ways to market your brand, that businesses of all sizes can use. Market Your Brand Using These Underrated Tactics Host an In-Person Event Most businesses spend all of their energy on online marketing…