31Oct 2024 by Miss Kemya No Comments
The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More

The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More

Marketing Strategy
Anyone who's worked in retail knows that awkward moment when you're supposed to suggest additional items to a customer, and it always makes you feel a little sleazy. That’s because the interaction often feels forced, the customer usually looks uncomfortable, and nobody really enjoys the experience. Yet successful stores manage to increase their sales without making their staff sound like robots reading from a script, or constantly asking them to go for the larger size or add a thousand accessories to their purchase. Believe it or not, many retail businesses invest millions into figuring out customer psychology. But if you don’t have those resources, don’t worry. Some principles can be applied with care. The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More  Lucky for you, most customers…
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30Oct 2024 by Miss Kemya No Comments
Market Your Brand Using These Underrated Tactics

Market Your Brand Using These Underrated Tactics

Marketing Strategy
Emerging brands often find it challenging to get their voice heard. After all, there’s a lot of competition out there! In many cases, smaller enterprises are competing with much bigger businesses (with bigger budgets) that can drown them out. A smart marketing approach can help to level the playing field, especially when some of the more underrated — and thus underused — marketing tactics are deployed. If you’re looking for a few innovative ideas that can take your brand to the next level, then this post is for you! We’ll run through a handful of smart, effective ways to market your brand, that businesses of all sizes can use. Market Your Brand Using These Underrated Tactics Host an In-Person Event Most businesses spend all of their energy on online marketing…
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25Oct 2024 by Eleanor Hecks No Comments
The Power of Loyalty Marketing in Creating Unbreakable Customer Bonds

The Power of Loyalty Marketing in Creating Unbreakable Customer Bonds

Branding, Marketing Strategy
Loyalty marketing has become a powerful tool for businesses seeking to build lasting customer relationships. In a marketplace brimming with choices, client loyalty programs can offer that crucial competitive edge by strengthening customer bonds and encouraging repeat business. Loyalty marketing is about more than just rewards — it's about creating an emotional connection that keeps buyers coming back for more. Explore what loyalty marketing is, why it's valuable for small businesses and how you can effectively implement it to create unbreakable customer bonds. The Power of Loyalty Marketing in Creating Unbreakable Customer Bonds   What Is Loyalty Marketing? Loyalty marketing is a strategy that rewards patrons for continued brand engagement. It can take many forms, from traditional points-based systems to exclusive access to products and services. The ultimate goal is…
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15Mar 2024 by Miss Kemya No Comments
Your Sales Offer Isn’t Special If Your Sale Never Ends

Your Sales Offer Isn’t Special If Your Sale Never Ends

Marketing Strategy
Do you join mailing lists from big box companies to catch their latest sales alerts? Do you subscribe to small businesses to keep up with their latest offers, classes, and products? Of course you do, we all do. But, if your inbox is flooded with sales and specials from these companies on a daily basis, how does that affect your decision to buy? What do you think about these sales that never seem to end? Why Your Sales Offer Isn't Special If Your Sale Never Ends All Sales, All The Time I was carelessly perusing my inbox and I noticed something. I noticed a bunch of hoopla in the form of: some great sale offer a limited time offer an act now or miss out a never-to-be-offered-again an ending in 48 hours…
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24Jan 2024 by Miss Kemya No Comments
Marketing Strategies When You’re On A Shoestring Budget

Marketing Strategies When You’re On A Shoestring Budget

Marketing Strategy
For most small companies, developing a strategy comes with a lot of overheads. Almost every single bit of advice that gurus give to businesses is that they have to have a big budget in order to compete with the competition. However, successful marketing doesn’t have to depend on how much you spend. The success of your campaign will often come down to how many people know your campaign exists, so make sure you keep that in mind. Marketing Strategies When You're On A Shoestring Budget Stay in Touch It costs nothing for you to stay in touch with your clients. Sometimes a personalized email or even a phone call is all you need. These are often your best source of leads. People need to have trust and confidence in you…
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14Nov 2023 by Eleanor Hecks No Comments
7 Ways to Adapt Your Marketing Approach During Economic Downturns

7 Ways to Adapt Your Marketing Approach During Economic Downturns

Marketing Strategy
Small-business owners often struggle to keep their companies profitable during economic downturns. Those with a savvy marketing approach are likely to remain afloat and even gain market share. It all starts with understanding the differences between marketing in a recession and at other times. Fortunately, adapting your marketing approach doesn’t have to take a lot of time or money. Making a few simple changes keeps revenue coming in even while brands around you shut their doors. Here are some ways to adapt your marketing approach and find success in any economy. 7 Ways to Adapt Your Marketing Approach During Economic Downturns 1. Turn to Less Expensive Marketing Methods Statista reports the amount spent on digital advertising in 2023 is $679.8 billion globally. By 2027, 69% of total ad spend will…
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01Nov 2023 by Miss Kemya No Comments
How to Make a Black Friday Plan for Profit

How to Make a Black Friday Plan for Profit

Marketing Strategy
I'm curious, are you planning to offer any Black Friday/Small Business Saturday/Cyber Monday deals? If so, do you have a Black Friday plan? It's not too late! We all know people have come to expect these super deals, so why not put yourself out there to grab some moolah? Most of us think about buying and selling physical products for the Black Friday weekend. But who said service providers and purveyors of digital goods can't capitalize on the weekend flurry of sales?   How to Start Making a Black Friday Plan Here are a few ideas for offers you can put together. These ideas are specifically for those of us who sell services and digital products: Bundle some products together and stick a price tag on 'em. Record a bonus training…
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27Oct 2023 by Miss Kemya No Comments
The Evolution of Marketing: The Role of AI-Powered Software Tools

The Evolution of Marketing: The Role of AI-Powered Software Tools

Marketing Strategy
Artificial Intelligence (AI) changed the marketing landscape when AI-powered tools became available in the market. In this blog post we will discuss how these innovative tools have revolutionized efficiency and brought about an era in marketing. The Evolution of Marketing: The Role of AI-Powered Software Tools Understanding the Role of AI in Marketing To grasp the role that AI plays in marketing it's essential to understand its meaning within its context. AI combines technologies like machine learning, language processing and robust data analytics. It stands at the forefront of marketing by providing insights and transformative capabilities. The Benefits of Software Tools Enhanced by AI AI-driven software tools offer benefits for marketers particularly when they integrate applications that align with your online business. Let's consider the benefits of Zoho One as…
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