Category: Cause Marketing

Synchronicity, putting it out in the universe, laws of attraction, coincidence… Whatever you want to call it, it is real. Here’s how it has been showing in my life. At a recent team meeting we talked about the goal to attract two types of relationships, clients, and referral partners. On the Nonprofit Corner Podcast, our guest Jamar “J Haleem” Washington delved into the nature of partnerships. It showed up in my inbox… I happen to love the term partner, and for many clients, I refer to myself as their ‘accountability’ partner. For me, the term partner adds a personal and higher level of interaction. It heightens the relationships from a mere collaborator, client, or colleague to a relationship with shared goals, values, or mission. And then synchronicity hits again, in…

Have you heard all the buzz flying around about social impact, cause marketing, loyalty marketing and the impact it is having on a business’ bottom line? What it aligns with is a bigger concept of Corporate Social Responsibility (CSR) and ways to leverage that impact. Small businesses and entrepreneurs can also get the same benefits. Leveraging Business Social Impact Through Cause Marketing Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children, rescuing animals, or homelessness. When executed strategically, cause marketing can have a measurable impact on the business, cause, and customers - building goodwill and loyalty. In fact, 87 percent of consumers say they would switch from one brand to another if the other brand were associated with a good cause, according to…