The Bread and Butter of Every Marketing Strategy

When you’re setting up your marketing campaign, it’s important that you don’t make things too complicated too quickly. Instead, you need to make sure that you are getting the basics right first. There are a few crucial elements of your marketing campaign that you need to get right from day one. Once these fall into place, you can start exploring more complex ideas.

The Bread and Butter of Every Marketing Strategy

Bread and Butter of Every Marketing Strategy


You always need to start by thinking about SEO. You are probably already aware of what SEO stands for – Search Engine Optimization. However, it’s true to say that a lot of business owners completely misunderstand the meaning of this term. It’s important to note that SEO is not one thing. Instead, it’s an umbrella term that covers a variety of different topics, tools and methods. You need to ensure that you are taking the right steps to guarantee your SEO is as strong as it possibly can be.

One of the ways to do this will be by understanding the latest trends in SEO. For instance, it’s important to be aware and know how to use semantic keywords. These are the keywords that are related to a target keyword that might form the basis of your marketing campaign, at least at the beginning.

Semantic keywords can be useful for building and creating content that is both shareable and that will generate traffic. We’re going to explore this concept in more detail a little further down.

With SEO you also need to make sure that you are aware of the latest changes to search engine algorithms. Basically, you need to understand what’s going to impact the chances of users finding you in a search online. You can learn more about this element of your marketing campaign from a great company like Gotch SEO.

93 percent of businesses reported gaining a new customer as a direct result of a video posted on social media

Social Media

Social media is useful and relevant to your marketing campaign for a few different reasons. Firstly, with social media, you will be able to make sure that you are able to engage with your user base. That’s crucial because it will mean that you can show you’re more than just a large, faceless machine. You will be able to reveal the people behind the company. It’s also going to help ensure that you stand out from the competition.

Another key point of social media is that it allows you to share and spread the content that you create. When you spread and share content, you will gain more interest and increase the level of traffic to your site or a particular page. This can translate into more sales, at least in some cases. When you are creating your social media campaign, you need to make sure that you do follow that 80:20 rule. In other words, it’s going to be important that you focus mainly on the content that helps people or is interesting rather than pure promotion. That’s more difficult to do than it might seem, at least at first.

Content Creation

Content is one of the reasons why customers are going to visit your site. It’s also useful beyond pure marketing because it will help ensure that you look like a trusted source. The trick is to build content in a way that adds value while also boosting the SEO.

There are a few ways to do this, but one of the best is to create content around keywords. Specifically, you should build it to focus on keyword categories and answer crucial questions that your users and customers may have.

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For instance, if you are running an accounting service, it could be relevant to create articles that explain cloud accounting software. A clever trick is to create content that addresses an idea while also delving into why your service is the superior option. In doing so, you will essentially be able to have your cake and eat it too. You will be promoting your service, but you will also be providing the value that customers demand and that you should deliver.

When you are creating content, a focus on quality is absolutely essential. If you fail to provide a high level of quality, your users will quickly abandon your company.

Web Design

You might be wondering where web design fits into the equation. Well, the web design is all about the conversions. It comes after you have already mastered forms of SEO. SEO is about ensuring that customers and clients find your site. But what happens when they reach their page? Hopefully, they stick around for the sale. This will happen but only if you take the right steps with the design. It’s important that you don’t have a site that looks like it has seen better days. This is why many business owners will choose to invest in the services of a professional designer.

Now, you might think that all web designs are equal but this isn’t the case. Indeed, even small details can have a significant impact on bounce rates and conversion levels. To correct and indeed plan for this issue, it’s important that you explore A/B testing. With A/B testing, you can run two versions of your site at the same time with small details changed. You will then be able to determine which is the best option and create the prime version of your site.

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User Engagement

Finally, you do need to think about how to engage with your customers and how to make sure that they feel connected to your business. We have already mentioned one option here in the form of social media. However, there are other choices to consider and this includes email marketing. You might think that email marketing is dead; however, this is not the case. In reality, email marketing is still a great possibility when used correctly. Similar to social media, you need to make sure that you are delivering the value customers want. You also need to keep a check on reviews. Negative reviews must be dealt with immediately before they have a chance to damage your business brand online and indeed, with other customers who you are trying to attract.

We hope this helps you understand exactly how to get the most from the crucial elements of your marketing strategy.

Miss Kemya


About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.