Miss Kemya │Marketing Strategy │Social Media Management

10Jan 2017 by Miss Kemya

Transform Your Slide Shows Into Marketing Machines

If you've read my earlier post on slide shows, I'm hoping you realize slide shows aren't just for corporate suits. You can use them in just about any niche. I'm almost positive YOU can use them in your business! Slides are an excellent way to present information like images and text in a way that is organized and efficient. There are many reasons to use slide shows. For one, they are universally known. Anyone who is online knows how to use a slide show. They can be used anywhere and by almost anyone. PowerPoint has been the slide show standard for as long as I can remember. However, nobody said you have to stick with PowerPoint. You can create slides using Google Slides, Animoto, Promo, Canva... the list goes on. My…

04Jan 2017 by Miss Kemya

A Crash Course in Creating Effective Slide Shows

Marketing Strategy

In an earlier post, we introduced slide shows and how you can use them in your content marketing. Slide shows have a conservative, boring stigma attached to them, but they shouldn’t! Long thought of as the tool of choice for stodgy corporate America, slide shows have gotten a bad rap. You have probably been exposed to some dynamic slide shows, so dynamic that you didn’t even realize they were slide shows. [bctt tweet="Slide shows aren't just for corporate stiffs. They can be a powerful marketing tool!" username="misskemya"] Slide shows can be an effective marketing tool, if you can design a show with impact. Before we discuss the makings of a great slide show, let's talk about application. Where you can use slide shows? Where To Use Slide Shows …

27Dec 2016 by Miss Kemya

Why and How to Use Slideshows In Your Content Marketing

Tips and Tools

You have no doubt been in a meeting or attended a conference where the speaker has used a slideshow. Some of these presentations are dull and monotonous, while others are visually stunning and engaging. Slideshows can be a powerful presentation tool, if you consider the needs of your audience before you start up PowerPoint. Have you used slides in your presentations, either in person or virtual? How was your presentation received? Did your visuals capture interest, or put your audience to sleep? Why Use Slideshows “Showing rather than just telling” your audience is a maxim that’s probably as old as public speaking itself. Giving your audience a visual image is one of the best ways to get and keep your audience’s attention. Slideshows can make your business presentations more interactive and…

20Dec 2016 by Miss Kemya

How to Transform A Strategy into a Plan of Action

Marketing Strategy

Strategy is a favorite word of many an entrepreneur, myself included. After all, you have to develop a strategy to accomplish pretty much anything right? Just as we use a planner to organize day, month, and year, we spend time putting together the right strategy for our business. A product launch. An event. You name it, and we develop a marketing strategy for it. But, what is a marketing strategy? What does a strategy do for us? Or better yet, lemme ask: how many times have you developed a strategy, only to proceed and stray away from said strategy as you go about achieving your goals? I've done it, too. You are not alone my friend. Do you get the strategy right? Is it laser focused, or do you struggle with…

13Dec 2016 by Miss Kemya

Are You Setting the Best Marketing Goals for Your Business?

Marketing Strategy

Create a product or service, market it, sell it, and make money. This is the goal of many an entrepreneur in the simplest form. After all, we start a business for any number of altruistic reasons, like passion, effecting change, seeing a need and filling a need, and a host of other free spirit reasons. In order to run a successful business, you gotta make money. You can't effect change by staying broke and hungry. Products and services have to be created to be sold, people have to be hired, people have to be paid, taxes have to be paid, etc. [bctt tweet="To run a successful business, you gotta make money. You can't effect change broke and hungry." username="misskemya"] Therefore, we have to set some goals when we're running a business.…

07Dec 2016 by Miss Kemya

8 Ways to Increase Profits with Related Products and Services

Marketing Strategy

One of the most important ways to sustain profits in your business is to create new products and services that your targeted audience will be eager to buy. If you have a product (or service) that your audience likes, you likely want to DO something to capitalize on this interest. Of course, raising the price of said product or service is one way to raise profitability. However, raising the price will not extend your offer or grow your business. How can you figure out which products/services your audience wants to buy? It may be time to create ancillary products and services related to your original, core offer. Or, it may be time to create a next-level offer for your audience. Figuring out which products and services your audience wants can…

16Nov 2016 by Miss Kemya

Why You Should Start Using An Editorial Calendar

Blogging

In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh. Blogging is content marketing. Content needs to be planned out in advance. If we're planning as we should be, we should be using an editorial calendar. Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on a yearly cycle, as well as their product cycle. For example, a magazine publisher knows in…

10Nov 2016 by Miss Kemya

5 Ways to Get People to Buy Now

Marketing Strategy

Limited Time Offer! 75% OFF! Only 5 left! Message me to claim your spot! How many times have you seen these "hurry up and buy now" offers? How many times have you used them in your marketing efforts to get people to buy RIGHT NOW? As business owners (and/or marketers) it's our goal to sell. In order to run a business, we have to sell something. Sometimes, sales come easy and frequent. At other times, more often than not, we have to work for it! What?! Work for a sale? Yup, no matter how easy these internet marketers make this business of selling sound, those of us who run a business have to work for a sale. This can mean writing blog posts to reach our audience, conducting discovery sessions…