Remember when marketing was as simple as placing an ad in the local paper? Those days are long gone, but that's actually good news for small business owners like you. Today's marketing landscape offers endless possibilities to reach your ideal customers - if you know how to navigate it. Whether you're feeling overwhelmed by the constant changes or excited about new opportunities, apply these marketing essentials to your business and you'll level up your marketing strategy for real results. Modern Marketing Essentials for Small Business Monitor and embrace new trends New trends influence the way businesses market products and services and consumers buy products and choose companies or brands. It’s hugely beneficial for business owners and marketing teams to be aware of new trends. Embracing marketing trends and changing consumer…
Loyalty marketing has become a powerful tool for businesses seeking to build lasting customer relationships. In a marketplace brimming with choices, client loyalty programs can offer that crucial competitive edge by strengthening customer bonds and encouraging repeat business. Loyalty marketing is about more than just rewards — it's about creating an emotional connection that keeps buyers coming back for more. Explore what loyalty marketing is, why it's valuable for small businesses and how you can effectively implement it to create unbreakable customer bonds. The Power of Loyalty Marketing in Creating Unbreakable Customer Bonds What Is Loyalty Marketing? Loyalty marketing is a strategy that rewards patrons for continued brand engagement. It can take many forms, from traditional points-based systems to exclusive access to products and services. The ultimate goal is…
Taxes. We have to deal with 'em whether we want to or not. And when it comes to running a business, you need to be able to stay ahead of your taxes. Before tax time, before you've even got your business off of the ground, you need to have your tax ID and employer ID so that you can be billed correctly by the government for the business profit and the money that you make. There are distinct difficulties and possibilities when it comes to your business, and success requires you to keep up with an ever changing tax situation. Of course, having the right understanding of how taxes work can really help. When you apply online for an EIN, you need to be aware of what that will mean…
Honestly, these days, it feels like everyone is doing everything when it comes to content. Just think about it: there’s blogging, YouTube videos, podcasts, TikToks, and social media posts—the list goes on. It’s no wonder content creators feel like they need to be experts in all of them just to keep up. Technically, content creators are running a business, and even if the content isn’t the center of the business (for some, it is; for some, it’s not), it can be hard to juggle it all. Actually, topple that with needing to market to the offline world (especially if you’re selling a product or service), and things can be pretty overwhelming. Again, businesses need to make content, and content creators are technically businesses, too. But here’s the thing: trying to…
Get ready for our next power-packed session of InspireHER: Elevate Your Entrepreneurial Journey on September 19th at 2pm EST, where we’ll be spilling all the tea on Personal Branding: Building Your Entrepreneurial Identity! Why Join? This is more than just another event—it's a game-changer. Sharon Ringier, Editor-in-Chief of The Possible Woman Magazine, is sitting down with me, Amy Pierquet, and Rita Richa for a discussion as we share how to build a personal brand that truly embodies who you are and what you stand for as an entrepreneur. Our expert speakers will reveal insider tips and actionable strategies to help you turn your brand into your business superpower! When? September 19th @ 2pm EST — mark your calendar! You don’t want to miss this. If you're ready to level up…
Have you ever felt like your business is on the verge of something great, but you can't quite pinpoint what's holding you back? You're not alone. Imagine shortcutting years of trial and error in just two days. That's exactly what we're offering at the Social Connections Virtual Summit 2024 on September 25 & 26! Here's why this is a can't-miss opportunity for ambitious entrepreneurs like you: Get sales, marketing and business lifestyle training Meet other business owners and professionals to build a strong network Learn how to prevent burnout and boost your physical, mental and emotional health Oh, and did I mention? I'll be taking the stage and we'll be crafting a 1-page visibility plan that you can stick to - in real time! If you've ever heard me speak,…
It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. AT first thought, investing more into your business could seem counterproductive. But don’t dismiss investing for growth just yet. If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment? This is not as easy to answer as it sounds. After all, business investments don't offer as linear a return as some might think. So spending $1 could return $1, but it could also return 50 cents or $5. It's not a 1:1, or dollar…
Podcasts have exploded in popularity in recent years and their popularity is only growing. There are thousands of shows covering every possible topic, and podcast listeners are one of the most engaged audiences you can find. Podcasts offer a great way for people to learn something new on-the-go while commuting to work, doing the dishes, exercising, and going about their daily lives. Appearing as a guest on podcasts, ie podcast guesting, is a great marketing strategy that doesn’t cost anything at all. How to Use Podcast Guesting as Free Marketing Why You Should Be a Podcast Guest Appearing as a guest on a podcast exposes you to a whole new audience of people who could potentially become your customers. You’re getting direct access to a group of engaged listeners…
