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Local retailers often struggle to get noticed in the retail sector, where they compete against big national or international brands. However, local retailers have a lot to offer to their community and can completely transform the local economy: They are independent They can provide employment They can source from local suppliers They offer something different that people are unlikely to come from when they only shop from big brands They are more environmentally friendly as they are unlikely to rely on imports for business They bring the community together Unfortunately, they often lack the marketing expertise to establish their brand in their market. Yet, a knowledgeable marketer could help with strategic services. As a result, supporting small retailers is an indirect way to improve your local community and bring more…

We spend a significant amount of our waking hours at work. For some, this means a significant time of the day is spent miserable, and for others, each day is filled with passion and opportunity to thrive. Creating a positive and productive work environment for all employees, whether you run an in-person or remote workplace, is critical to the success of your organization. Businesses that are recognizing this fact understand that doing so is not just the moral thing to do but also a wise business move. Every excellent employer wants their workers to succeed. This is useful not only to your business but also to your employees. The same goes for your remote staff of independent contractors, too. They are a part of your "team" that you want to…

To be a successful digital marketer, one of the best skills is analyzing and interpreting data to know if your marketing strategies are working and identify areas that need improvement. About 40% of businesses make data-driven marketing their utmost priority. But before you start on any project, it’s always best to know which metrics to observe and which would let you know if your business is performing well. This information is useful for creating successful marketing campaigns, whether you’re an experienced digital marketer or just getting started. Below are four super important metrics you cannot ignore in any digital marketing campaign. What To Consider When Analyzing Digital Marketing Data Sales revenue The first and perhaps most important metric to analyze is your sales revenue. Attaching this information to your marketing…