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It’s Time To Move Past Your Competition

It’s Time To Move Past Your Competition

Tips and Tools
Business competition can be unforgiving, to say the least. This is especially the case if you are working in a fast-moving market, where customers shop around to get the best price. If you want to get that competitive advantage then this is the guide for you. It’s Time To Move Past Your Competition Identify Your Competition The first thing that you need to do is understand who your business competition is. You need to know what they are offering and what their strengths are. By doing this, you can then exploit their weaknesses. If you can capitalize on this, you will soon find that it is easier than ever for you to differentiate yourself. If you see that another company is doing better than you, look at what they are…
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Improving Visibility Through Digital Marketing As An Entrepreneur

Improving Visibility Through Digital Marketing As An Entrepreneur

Marketing Strategy
As an entrepreneur, you know that in order to be successful, you need to have a great digital marketing strategy. You need to be visible online, and you need to reach your target audience. This blog post will discuss tips that will help you improve your visibility through digital marketing, focusing on SEO, social media, and paid advertising—discussing the importance of branding and website design. If you are looking for ways to improve your digital marketing strategy, read on! Improving Visibility Through Digital Marketing As An Entrepreneur 1) SEO SEO stands for Search Engine Optimization, and it's one of the most important aspects of digital marketing. First, you need to make sure that your website is optimized so that you can be found on Google searches. This means optimizing page…
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3 Ways To Generate Interest In Your New Business Product

3 Ways To Generate Interest In Your New Business Product

Tips and Tools
Are you looking for ways to create a buzz and attract potential customers for your new business product? The steps you take can help establish the product as a leader in the market. Before anything else, it is important to build anticipation for its release. When generating interest, it is vital to look at early adopters, who can provide valuable feedback to refine the product before its final release. Since 25% of business revenue comes from product launches, interest generation should be a priority for your business. Here are a few innovative ways to generate interest in your new business product. 3 Ways To Generate Interest In Your New Business Product Influencer marketing Partnering with influencers in your industry can attract interest in your new business product. Influencers have a…
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How To Transform A Dream Into A Workable Plan

How To Transform A Dream Into A Workable Plan

Tips and Tools
As a coach or consultant, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams. Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck. How To Transform A Dream Into A Workable Plan Start With the Long-Term If you’ve ever been on a job…
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A Quick Guide on Creating Eye Catching Rich Media to Engage Your Blog’s Audience

A Quick Guide on Creating Eye Catching Rich Media to Engage Your Blog’s Audience

Blogging
There is no doubt that blogs are one of the most popular and powerful content marketing tools today. They can help you build relationships with your customers, increase brand awareness, drive traffic to your website, and more. And of course, there are SEO benefits when you keep your site filled with fresh content. But in order to get the most out of your blog, you need to engage your audience. One way to do this is by using eye-catching rich media. This article will show you how to create rich media that will capture your readers' attention AND keep them coming back for more! A Quick Guide on Creating Eye Catching Rich Media to Engage Your Blog’s Audience Use Visuals to Communicate Your Message One of the most powerful forms…
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What’s Changed With Business Taxes in 2023

What’s Changed With Business Taxes in 2023

Tips and Tools
Each new tax year, business owners wonder what’s changed and how they might make the most of their deductions to reduce their tax burden. There are some important changes with business taxes in 2023 that you must be aware of going forward. Many of the tax credits businesses enjoyed in years past are being phased out starting at the end of the 2022 tax year. Going forward, corporations may pay more in taxes. However, the changes also impact small business owners or those who run a side hustle. Are Tax Rates Changing in 2023? Kiplinger recently reported that the seven tax rates that applied to 2022 also apply to 2023 and are 10%, 12%, 22%, 24%, 32%, 35% and 37%. However, what does change is the brackets, so your income tax…
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Borrow Traffic: How To Leverage Other People’s Audiences

Borrow Traffic: How To Leverage Other People’s Audiences

Marketing Strategy
Finding ways to leverage your other people's audiences is an effective way to grow your business. Your competition already speaks directly to your audience in a way that they know, like, and trust – why not use that information to your advantage by piggybacking on what they offer? Ways You Can Leverage Other People’s Audience In an earlier post, I mentioned three ways to borrow someone else’s audience to increase your visibility, and get more traffic. Now, let's look at some easy ways to actually leverage other people's audiences. Guest Content Creation Create content for other people's sites and publications by submitting targeted guest content. Learn where your ideal customer gets their information and make sure you are creating content for those platforms and movers and shakers. Expert Interviews Offer…
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The Top Liabilities Startups Should Be Aware Of

The Top Liabilities Startups Should Be Aware Of

Tips and Tools
As a startup owner, you likely have some liabilities related to your company. Business owners need to understand how legal mistakes may affect them. Though you might feel confident about your sales and expanding your business — liabilities can rise and impact your business significantly. What Is Considered a Liability? Over 80 million lawsuits occur each year when liable for something. This means you are financially responsible for an event that occurs. You are only held liable if the event occurs on your business’s property or if it happens by failing to do something or making a mistake. Unfortunately, mistakes and accidents occur all the time. You may forget to have a contract or an employee slip due to negligence. Essentially, if a person’s life alters negatively because of a…
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