Miss Kemya │Marketing Strategy │Social Media Management

08Nov 2022 by Miss Kemya

Pain Points: What You Must Know About Your Potential Clients

How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? Pain Points: What You Must Know About Your Potential Clients Why understanding pain points is important We’re not talking about just what she wants (we all want more money and free time) but more importantly, you need to know what her biggest pain points are. Figure this out, and you’ll not only be able to better create programs to help her, but your sales copy will dramatically improve as well. Think about it—if you’re uncomfortable with technology,…

03Nov 2022 by Miss Kemya

Everything You Need to Know About Starting a Successful Blog

Blogging

Starting a blog can be a great way to share things you love, create a career in an industry you love, and generate some great income. It can also establish you as an authority and allow you to become a thought leader. But to some, the idea can be incredibly daunting. How do you come up with content? How often should you post? What voice should you use? As much as this can seem too much to take on, launching your own blog can be much easier than you think. Not only that, if you’re willing to put the work in, it can be incredibly worthwhile for your career and become a profitable business for you too. In this blog post, we'll walk you through everything you need to know…

02Nov 2022 by Eleanor Hecks

The Evolution of Small Business Marketing and Its Future

Tips and Tools

Small business marketing has gone through numerous changes over the years. Even so, many things about it remain constant, and there are interesting things on the horizon to look forward to as well. Here’s a closer look at the changes and future within small business marketing and what it means for people who use the technique. The Evolution of Small Business Marketing and Its Future Search Engine Optimization Still Matters People who own small businesses should ideally know the fundamentals of search engine optimization (SEO). Applying them correctly will help websites rank higher in online search results, making it easier for current and potential customers to find a business or brand. However, the best practices for SEO have evolved. In the early days, marketers could make their websites rank well…

01Nov 2022 by Miss Kemya

5 Marketing Strategies You May Have Overlooked (But Work Brilliantly)

Marketing Strategy

There are so many marketing strategies out there that it can be hard to keep track of them all. And as new technologies and platforms emerge, it can be even harder to determine which strategies are still effective. This blog post will discuss five marketing strategies that you may have overlooked but still work brilliantly. Keep reading to learn more! 5 Marketing Strategies You May Have Overlooked (But Work Brilliantly) 1) Affiliate marketing The first marketing strategy on the list is affiliate marketing. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each customer brought by the affiliate's own marketing efforts. Additionally, businesses may also pay affiliate networks or publishers to reach a larger audience. To get started, businesses need to…

22Oct 2022 by Miss Kemya

4 Things Your Website Home Page Is Missing

Website Design & SEO

As a representation of your business, you can’t afford to leave it to chance that customers stick around. Your site should have everything it needs to draw people in, sell them a product, and inspire trust in your small business. To do that, though, you need to have a well-designed homepage. It’s the first thing people are going to be seeing when they come across your website, and you need to use that as a tool to generate sales. Whether it’s sales now or leads for later, you can use your homepage for both marketing and customer service. 4 Things Your Website Homepage Is Missing Contact information One of the more important pieces of information that you cannot afford to leave out is contact information. It needs to be in…

21Oct 2022 by Eleanor Hecks

How to Become a More Productive Solopreneur and Increase Profitability

Tips and Tools

Working as a solopreneur has its challenges. However, it’s easier than you may think to overcome those obstacles to become more productive and profitable. When you can make the most of your time, profits are more likely to grow. Here are some actionable strategies to try. How to Become a More Productive Solopreneur and Increase Profitability Outsource When Possible Working as a solopreneur naturally means wearing many hats and juggling multiple responsibilities. However, it doesn’t mean you should or must try to do everything without help. Outsourcing is often the best solution in certain cases where it makes the most sense. That’s because you’ll usually waste valuable time wrapped up in tasks that fall too far outside of your abilities. Outsourcing lets you focus on core competencies while allowing experts…

20Oct 2022 by Miss Kemya

Grow Your Small Business With These Smart Marketing Ideas

Marketing Strategy

Starting your own business can be challenging for entrepreneurs because there are often many moving aspects to manage when attempting to promote brand growth and exposure. Fortunately, you can accomplish this with the aid of a strong small business marketing strategy, but how do you get started? There are 13 measures you can take to assist you to accomplish growth and make your small business marketing strategy feel less burdensome. This comprises: Finding your audience will help you learn who to target. Identifying your unique selling proposition will help you stand out from rivals. Establishing a presence online to raise awareness and grow an audience. Creating a marketing plan will aid in staying organized and budget planning. Creating a website to aid in brand development and sales if you work…

18Oct 2022 by Miss Kemya

4 Marketing Business Ideas To Support Small Retailers

Tips and Tools

Local retailers often struggle to get noticed in the retail sector, where they compete against big national or international brands. However, local retailers have a lot to offer to their community and can completely transform the local economy: They are independent They can provide employment They can source from local suppliers They offer something different that people are unlikely to come from when they only shop from big brands They are more environmentally friendly as they are unlikely to rely on imports for business They bring the community together Unfortunately, they often lack the marketing expertise to establish their brand in their market. Yet, a knowledgeable marketer could help with strategic services. As a result, supporting small retailers is an indirect way to improve your local community and bring more…