Finding ways to leverage your other people’s audiences is an effective way to grow your business. Your competition already speaks directly to your audience in a way that they know, like, and trust – why not use that information to your advantage by piggybacking on what they offer?
Ways You Can Leverage Other People’s Audience
In an earlier post, I mentioned three ways to borrow someone else’s audience to increase your visibility, and get more traffic.
Now, let’s look at some easy ways to actually leverage other people’s audiences.
Guest Content Creation
Create content for other people’s sites and publications by submitting targeted guest content. Learn where your ideal customer gets their information and make sure you are creating content for those platforms and movers and shakers.
Expert Interviews
Offer yourself as an expert guest that can talk about a niche topic with professionalism. Sign up with Help A Reporter Out so you can offer to answer questions of media personalities, bloggers, and influencers based on your expertise.
Hosting Webinars
Work with others to produce an amazing webinar as a joint venture or be a guest on someone else’s webinar. Whether you speak at other people’s events or you host your own, you can leverage other people’s audiences by asking that each participant market the event individually.
Affiliate Marketing
When you find the right people to represent your brand in the form of an affiliate, you can reach more audience members. Find super affiliates that are influencers to represent your brand. Join your competitors’ affiliate program and add bonuses to their offers.
Bonus Offers
Create bonus offers for other people’s products so that you can showcase your expertise and piggyback on someone else’s trust. You may want to check with the product creator before offering a bonus or look at their Affiliate Terms of Service to be sure they want you to do that. But a bonus offer can add value to the original offering in a way that separates you from the crowd.
Expert Content Creation
Ask other experts to submit content and interviews for publication on your online and offline publications. When you interview experts and get them to submit their content, other people start viewing you as a mover and shaker too. In addition, if you do an audio or video interview, you can put a replay of the interview on your site so those experts can share the link with their own audience – sending new traffic to your website.
Final Thoughts
These ideas help you to leverage the competition by giving the audience what it wants and needs where they are used to consuming information. By going where they go, you stand out to them in a way that they can trust. When trust is built, it’s easier to present your offers.
Ciao,
Miss Kemya
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