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Business is business. That’s the mantra that drives a lot of corporate decision-making. “We’re just a team of people coming together to provide a good or service,” the thinking goes. Unfortunately, we don’t live in a world of arbitrary categories. Instead, we live in a world where people are psychological and spiritual, whether they realize it or not. That’s where organizations need to change. They need to recognize that business isn’t just a mechanical process of generating revenue and reducing costs. It also has a profoundly human element, which also includes spirituality. Finding Your Inner Light: A Guide To Developing A Spiritual Culture In Your Organization Most organizations don’t want to broach this topic, but the ones that do are more likely to be successful. Working in a spiritual manner…

When people feel connected to a brand, they’ll stick with them through all types of changes and even errors. Your communication style may not be for every type of consumer but it should speak to your target audience and make them feel engaged and cared about. Not every business can or should be funny and hip. It’s important to know your brand personality and how best to connect with your customers. Do brand personalities make a difference to consumers? The 2023 Global Consumer Trends Report uncovered that consumers care more about their needs and prioritizing them as they cut unnecessary expenses. They'll look closer at the value of the product and positive feelings toward the company. What Your Communication Style Says About Your Small Business Figuring out who your customers…

Starting your own business is a thrilling and fulfilling endeavor. It's also one of the longest processes there is. There are a plethora of potential considerations that you need to make in order to be successful. If you're like many new business owners, you have already started posting on social media, and telling friends and family about your business. That's not what we're talking about here. Here, we're going over the essential things that are often not considered. Six Things To Sort Out When You Start A Business Establish An Online Presence Now you may be thinking, this one is obvious! However, there are many businesses today that think they don't need a website, that social media is enough. Well, it's not. You don't own social media. Which leaves you…

Every entrepreneur knows that starting a business can be hellishly difficult. Growing that fledgling business can be even more of a challenge. Especially when you’re new to the game. But if you can successfully scale your operations, you’ll be rewarded with increased revenue. So how do you do it? How do you take your company to the next level? Well, you’re in the right place. This post will give you simple pointers on how to expand your operations and reap the rewards. Scaling Your Small Business: How To Expand Your Operations And Increase Revenue Expand Your Product Line All small businesses start with a relatively limited product line. And that makes sense. There’s no point in creating masses of products you’re not sure will sell yet. But once you’re established,…

Company liquidity is a measure of how easily a company can meet its short-term financial obligations. It's an important metric for business owners to monitor, as it may indicate whether or not there's potential default on debt obligations. In this blog post, we'll outline 11 practical tactics business owners can use to boost their firm's liquidity levels. 11 Practical Strategies to Increase Company Liquidity 1.  Optimize Working Capital Management Effective management of working capital is paramount when it comes to liquidity. This requires timely accounts receivable and payable processing, inventory control at optimal levels, and cash flows are optimized. 2.  Reduce Overhead Costs One way to enhance company liquidity is by cutting overhead expenses like rent, utilities and insurance. Business owners should search for ways to save money on these…