Miss Kemya │Marketing Strategy │Social Media Management

14Nov 2024 by Miss Kemya No Comments

The Trick To Getting Your Brand Seen

Branding

When it comes to marketing, often it can be boiled down to just trying to get your brand seen as far and wide as possible. And if you are trying to do this a little more effectively at the moment, it’s something that you can approach in a lot of different ways. The truth is that there are all sorts of things you can do to ensure that you are getting your brand seen, and it’s going to mean that you are much more likely to have a business that succeeds. So here are some of the best ways to ensure you are getting your brand seen much more easily and effectively. The Trick To Getting Your Brand Know Your Brand You can’t really expect your brand to be seen…

01Nov 2024 by Miss Kemya No Comments

5 Tips For Deftly Handling A Customer Complaint

Tips and Tools

Nobody particularly enjoys dealing with customer complaints. When an angry email lands in your inbox or you see an unhappy face approaching your counter, it’s easy to feel somewhat aggrieved by the energy being thrown at you. In some cases, it's enough to make your stomach drop. Yet these situations often present a decent opportunity to change a disappointed customer into a loyal advocate for your business. It’s one thing to feel put out, but to have your complaint listened to, your issue rectified, and goodwill restored can help you really appreciate a service. It's all in how you handle it. Now, keep in mind that anyone can offer a refund or a quick fix. The best approach is in managing these situations in a way that leaves customers feeling…

31Oct 2024 by Miss Kemya No Comments

The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More

Marketing Strategy

Anyone who's worked in retail knows that awkward moment when you're supposed to suggest additional items to a customer, and it always makes you feel a little sleazy. That’s because the interaction often feels forced, the customer usually looks uncomfortable, and nobody really enjoys the experience. Yet successful stores manage to increase their sales without making their staff sound like robots reading from a script, or constantly asking them to go for the larger size or add a thousand accessories to their purchase. Believe it or not, many retail businesses invest millions into figuring out customer psychology. But if you don’t have those resources, don’t worry. Some principles can be applied with care. The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More Lucky for you, most customers…

31Oct 2024 by Miss Kemya No Comments

5 Ways To Protect Your Business When Hiring Employees

Tips and Tools

Bringing employees on board your business is a huge undertaking, and having people working for you in any capacity can increase the risks for your business. This is because you're adding another variable into the equation that can produce any number of favorable and unfavorable results, many of which are unpredictable. Understanding your legal rights and responsibilities when you become an employer empowers you and your business. It's not a decision to be made without forethought and planning, and ensuring you know what your legal rights are can give you peace of mind and help you move towards protecting all involved parties once you commit to hiring people. 5 Ways To Protect Your Business When Hiring Employees EIN Before you do anything else, get an EIN if you haven't already…

30Oct 2024 by Miss Kemya No Comments

New to Paid Advertising? Here’s What You Need to Know

Tips and Tools

Brands need to advertise, and there are multiple ways they can do this. Social media, email, and content marketing are all worthy investments. So is paid advertising. As the name implies, it’s a marketing strategy focusing on paying to have your website or products or services in front of audiences. These ads can often appear in newspapers, on television, and over the radio. More recently, however, paid advertising refers mainly to online ads. It’s a strategy you’ll likely be considering to bring in sales and grow your business. The results it offers are more than enough to consider investing in it. When you do, you’ll have to make sure you get it right so you can actually see proper results. Wingin' it is a quick way to throw money down…

30Oct 2024 by Miss Kemya No Comments

Market Your Brand Using These Underrated Tactics

Marketing Strategy

Emerging brands often find it challenging to get their voice heard. After all, there’s a lot of competition out there! In many cases, smaller enterprises are competing with much bigger businesses (with bigger budgets) that can drown them out. A smart marketing approach can help to level the playing field, especially when some of the more underrated — and thus underused — marketing tactics are deployed. If you’re looking for a few innovative ideas that can take your brand to the next level, then this post is for you! We’ll run through a handful of smart, effective ways to market your brand, that businesses of all sizes can use. Market Your Brand Using These Underrated Tactics Host an In-Person Event Most businesses spend all of their energy on online marketing…

29Oct 2024 by Miss Kemya No Comments

Modern Marketing Essentials for Small Business

Tips and Tools

Remember when marketing was as simple as placing an ad in the local paper? Those days are long gone, but that's actually good news for small business owners like you. Today's marketing landscape offers endless possibilities to reach your ideal customers - if you know how to navigate it. Whether you're feeling overwhelmed by the constant changes or excited about new opportunities, apply these marketing essentials to your business and you'll level up your marketing strategy for real results. Modern Marketing Essentials for Small Business Monitor and embrace new trends New trends influence the way businesses market products and services and consumers buy products and choose companies or brands. It’s hugely beneficial for business owners and marketing teams to be aware of new trends. Embracing marketing trends and changing consumer…

25Oct 2024 by Eleanor Hecks No Comments

The Power of Loyalty Marketing in Creating Unbreakable Customer Bonds

Branding, Marketing Strategy

Loyalty marketing has become a powerful tool for businesses seeking to build lasting customer relationships. In a marketplace brimming with choices, client loyalty programs can offer that crucial competitive edge by strengthening customer bonds and encouraging repeat business. Loyalty marketing is about more than just rewards — it's about creating an emotional connection that keeps buyers coming back for more. Explore what loyalty marketing is, why it's valuable for small businesses and how you can effectively implement it to create unbreakable customer bonds. The Power of Loyalty Marketing in Creating Unbreakable Customer Bonds What Is Loyalty Marketing? Loyalty marketing is a strategy that rewards patrons for continued brand engagement. It can take many forms, from traditional points-based systems to exclusive access to products and services. The ultimate goal is…

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