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3 Essential Components of Success As A Freelancer

3 Essential Components of Success As A Freelancer

Tips and Tools
If you are trying to develop a successful career as a business freelancer, there are so many factors that play a role in this. Developing your own career path, and securing long-term success is so important when it comes to making more long-term success. Starting out on your own, and changing a career path, can be a big challenge, and you need to do the best you can to make this work better for you. It is important to think about the best ways of being a successful freelancer, and this means you need to tick a few boxes and understand these components properly. There are so many different elements that play a role in allowing you to improve the way you approach your career as a freelancer, and these…
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5 Ways to Discover What Your Customers Really Want (Without Breaking the Bank)

5 Ways to Discover What Your Customers Really Want (Without Breaking the Bank)

Marketing Strategy
Getting to know your customers is really important if you want to be able to sell to them and come up with a marketing campaign that will actually work, but it can be pretty challenging, not to say expensive, to do that, right? Wrong! Well, it can be an expensive business, but it really doesn't have to be, as you will see if you take a look at the following affordable ways to get to know your customers that are tried, tested, and work really well as part of any wider marketing strategy. 5 Ways to Discover What Your Customers Really Want (Without Breaking the Bank) 1. Just Ask Them (The Old-Fashioned Questionnaire) The humble questionnaire might sound about as exciting as watching paint dry, but hear me out. They’re…
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The Trick To Getting Your Brand Seen

The Trick To Getting Your Brand Seen

Branding
When it comes to marketing, often it can be boiled down to just trying to get your brand seen as far and wide as possible. And if you are trying to do this a little more effectively at the moment, it’s something that you can approach in a lot of different ways. The truth is that there are all sorts of things you can do to ensure that you are getting your brand seen, and it’s going to mean that you are much more likely to have a business that succeeds. So here are some of the best ways to ensure you are getting your brand seen much more easily and effectively. The Trick To Getting Your Brand Know Your Brand You can’t really expect your brand to be seen…
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5 Tips For Deftly Handling A Customer Complaint

5 Tips For Deftly Handling A Customer Complaint

Tips and Tools
Nobody particularly enjoys dealing with customer complaints. When an angry email lands in your inbox or you see an unhappy face approaching your counter, it’s easy to feel somewhat aggrieved by the energy being thrown at you. In some cases, it's enough to make your stomach drop. Yet these situations often present a decent opportunity to change a disappointed customer into a loyal advocate for your business. It’s one thing to feel put out, but to have your complaint listened to, your issue rectified, and goodwill restored can help you really appreciate a service. It's all in how you handle it. Now, keep in mind that anyone can offer a refund or a quick fix. The best approach is in managing these situations in a way that leaves customers feeling…
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The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More

The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More

Marketing Strategy
Anyone who's worked in retail knows that awkward moment when you're supposed to suggest additional items to a customer, and it always makes you feel a little sleazy. That’s because the interaction often feels forced, the customer usually looks uncomfortable, and nobody really enjoys the experience. Yet successful stores manage to increase their sales without making their staff sound like robots reading from a script, or constantly asking them to go for the larger size or add a thousand accessories to their purchase. Believe it or not, many retail businesses invest millions into figuring out customer psychology. But if you don’t have those resources, don’t worry. Some principles can be applied with care. The Silent Art of Retail: Non-Verbal Tricks That Make Us Spend More  Lucky for you, most customers…
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5 Ways To Protect Your Business When Hiring Employees

5 Ways To Protect Your Business When Hiring Employees

Tips and Tools
Bringing employees on board your business is a huge undertaking, and having people working for you in any capacity can increase the risks for your business. This is because you're adding another variable into the equation that can produce any number of favorable and unfavorable results, many of which are unpredictable. Understanding your legal rights and responsibilities when you become an employer empowers you and your business. It's not a decision to be made without forethought and planning, and ensuring you know what your legal rights are can give you peace of mind and help you move towards protecting all involved parties once you commit to hiring people. 5 Ways To Protect Your Business When Hiring Employees EIN Before you do anything else, get an EIN if you haven't already…
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New to Paid Advertising? Here’s What You Need to Know

New to Paid Advertising? Here’s What You Need to Know

Tips and Tools
Brands need to advertise, and there are multiple ways they can do this. Social media, email, and content marketing are all worthy investments. So is paid advertising. As the name implies, it’s a marketing strategy focusing on paying to have your website or products or services in front of audiences. These ads can often appear in newspapers, on television, and over the radio. More recently, however, paid advertising refers mainly to online ads. It’s a strategy you’ll likely be considering to bring in sales and grow your business. The results it offers are more than enough to consider investing in it. When you do, you’ll have to make sure you get it right so you can actually see proper results. Wingin' it is a quick way to throw money down…
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Market Your Brand Using These Underrated Tactics

Market Your Brand Using These Underrated Tactics

Marketing Strategy
Emerging brands often find it challenging to get their voice heard. After all, there’s a lot of competition out there! In many cases, smaller enterprises are competing with much bigger businesses (with bigger budgets) that can drown them out. A smart marketing approach can help to level the playing field, especially when some of the more underrated — and thus underused — marketing tactics are deployed. If you’re looking for a few innovative ideas that can take your brand to the next level, then this post is for you! We’ll run through a handful of smart, effective ways to market your brand, that businesses of all sizes can use. Market Your Brand Using These Underrated Tactics Host an In-Person Event Most businesses spend all of their energy on online marketing…
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