Your Guide to Instagram Influencer Marketing

Your Guide to Instagram Influencer Marketing

Social Media
You know the power of Instagram. Over 500,000,000 people use Instagram, and over 200,000,000 users upload photos and videos on a daily basis.  Social media has introduced the world to a new approach to advertising.  Enter: Instagram influencer marketing. Instagram followers have the opportunity to interact with their favorite influencers in a revolutionary way.  Imagine being able to harness the power of those millions of connections around the world to promote your product or service! Why include Instagram influencers in your advertising campaign? Instagram influencer marketing is a simple, affordable and powerful way to reach your customer base on social media.  The fans can follow the influencers through their daily lives.  Trips to the beautiful beach, martinis at the bar with friends, or a gorgeous new Prada bag – all sorts…
Read More
3 Key Ways to Partner with Influencers in Your Niche

3 Key Ways to Partner with Influencers in Your Niche

Marketing Strategy
Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea. Then they try to sell it without doing any homework. This lack of prep includes doing the proper market research to figure out demand for their new idea. This research should also include finding out what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme. They steer clear of certain top-earning niches because they think there is too much competition. Have you fallen into either one of these camps on your entrepreneurial journey? I'm a planner and researcher by nature so I'll typically fall into…
Read More