Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the “social media as marketing” bandwagon?
If this sounds like you, let me ask you this: Do you have a social media strategy?
It is vital to incorporate your social media activity into your overall marketing plan. I know, I know… social media gets all the marketing attention these days. However, it is important to remember that social media should be a part of your overall marketing strategy. Which means you still need to define a strategy, define metrics, and determine whether your social media activity is actually producing results.
Many people don’t hire a marketing professional to develop a comprehensive marketing strategy, and then wonder why they aren’t successfully growing their business with their marketing activity. The same holds true for social media. If you are not a marketing and/or social media strategist, or if marketing is not your strong suit, trying to build a social media strategy on your own may not yield the results you’re looking for.
Think about it like this:
If you wanted to build a house, would you go buy some bricks and duct tape, or would you hire a professional who builds houses?
Think of your social media strategy in the same way. If you’re not a marketer, hire a professional to help you build the proper foundation for your business to grow.
Don’t stunt your own growth by trying to do it all. Me personally, I don’t work with bricks and duct tape, so when I need work done on my house, I call in the professionals. Do you?
Ciao,
Miss Kemya
Checkout my earlier post for insight on DIY marketing versus hiring a professional.
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[…] to Kemya Scott for the months-ago inspiration for this […]
Great article Kemya! Having a social media strategy is very important and I agree w/ you for those that don’t have a clue what they are doing they should hire a pro! But not getting involved at all is not the answer and neither is half-a**ing it! #JustSayin
SmallBizDiamonds.com
@smallbizatlanta
I couldn’t have said it better myself! I feel like I have this same conversation on a weekly basis with some business owner who still wants to rebel against social media. It still baffles me…
That opening line: Bam. Thanks for reminding us there’s more than one way to get the word out, Kemya.
@ShakirahDawud
Yes, that one line pretty much sums up the marketing plan for business owners these days doesn’t it? The key element is STRATEGY. I just want to get my fellow entrepreneurs to understand it. And thanks for commenting!