When looking for ways to market your brand, video marketing is almost certainly an option you will have considered. Even if you have resisted until now, this is the perfect time to make it a central part of your strategy.

Video content creation may require a slightly bigger investment of time and money, but the rewards are simply incredible. Here’s why you simply cannot ignore its potential any longer.

Why You NEED To Start Using Video Marketing ASAP

Video Marketing Brings Your Brand To Life

An increasing percentage of consumer interactions are now handled in the digital arena. Nonetheless, they are still invested in the people behind the brand. So, they will respond more positively when they feel a stronger emotional connection. In today’s climate, branded video content is the way to achieve it.

Aside from promoting products, branded video content showcases your brand ethos and ethics. Better still, it does this in an engaging and exciting way that truly stands your brand out from the crowd. And if you’re stuck for ideas or how to bring them to life, experts like Dan Rascal have you covered. Videos range from explainer videos to behind-the-scenes shoots from events. The content will reflect your brand personality with epic results.

Video marketing efforts will provide the foundation for all other elements of your campaign.

It Instantly Establishes Trust & Professionalism

Video content is a great way to increase your brand reach. More importantly, though, it makes viewers take note. The vast majority of consumers actively want to see more branded content. After all, it gives greater insight into the company and its services. Crucially, it creates a professional vibe while gaining trust in the process.

Consumers appreciate that video marketing takes time and effort. As such, they will know that the brand is serious and legitimate. Furthermore, videos are a fantastic opportunity to raise and quell their pain points. You could even create some videos that directly answer questions that you’ve been asked. This can subsequently prove to them that yours is the right choice of business for them.

On a side note, video content can boost your SEO tactics, which will further increase the sense of trust.

Videos Are Far More Accessible

The digital age, and particularly the growth of eCommerce, has opened the door for brands to reach a global client base. However, communicating what your brand does and celebrating your products can be difficult. Video content combines visual and audio elements to break down language barriers.

Whether you’re supporting non-native speakers or people with learning difficulties, it doesn’t matter. Videos make your brand accessible to all. With tools like Veed at your disposal, it is also possible to generate translations and subtitles with ease. This can take your professional videos and in-house content to the next level. Even if you do not sell products internationally, it can deliver huge results.

Furthermore, watching a video is a far more convenient and relaxed way to discover a brand. This positivity can have an influence.

You can also use video content in person, whether that be at a conference event that your business is showcasing or within your business premises. Using programmatic display advertising is a great way to help maximize exposure to your brand.

Videos Make A Lasting Impression

The fact that videos get your brand noticed cannot be disputed. After all, you can post videos on virtually every social media channel as well as your website to hit all demographics. But the fact that video marketing leaves a lasting impact is even more vital. Not least because consumers interact with many brands daily.

Research shows that viewers retain around 95% of a video’s message. This compares to just 10% of text. A truly engaging and memorable video will stay with the consumer for the long haul. So, even if you do not win them over today, there is a stronger chance that they will think about your brand in appropriate moments. In today’s climate, it is also the most likely form of media for people to share with friends and followers.

Still doubtful? Think back to a famous TV ad from your childhood. Easy, right. Now think about a memorable newspaper ad. Exactly.

It Will Translate To Increased Revenue

Finally, every business decision should be motivated by its impact on your bottom line. Especially when linked to marketing. When done well, video marketing delivers exceptional results. This is partly because the lasting impression means that you do not have to get the conversion today. The viewer is now fully aware of your brand.

It is shown that 89% of marketers are happy with the ROI gained from videos. Increased traffic and lead generation will help the company on the financial front. And as more and more companies look to increase their video marketing budgets, it’s clear that the success is here to stay. After all, the average person spends hours interacting with online videos each week.

Traditional ads or written content still have important roles to play. Still, you must never underestimate the power of video.

Ciao,
Miss Kemya