To be a successful digital marketer, one of the best skills is analyzing and interpreting data to know if your marketing strategies are working and identify areas that need improvement. About 40% of businesses make data-driven marketing their utmost priority. But before you start on any project, it’s always best to know which metrics to observe and which would let you know if your business is performing well.

This information is useful for creating successful marketing campaigns, whether you’re an experienced digital marketer or just getting started. Below are four super important metrics you cannot ignore in any digital marketing campaign.

What To Consider When Analyzing Digital Marketing Data

Sales revenue

The first and perhaps most important metric to analyze is your sales revenue. Attaching this information to your marketing reports and projects is not always simple. However, without an idea of how much you earn, you wouldn’t know if your digital marketing efforts are paying off. Numerous software programs are designed to help you measure your sales data over a given period. These resources will help you identify differences and determine whether your marketing campaigns are making sales profits, so keep this in mind.

Conversion rates

Conversion rates are the percentage of potential customers interacting with your ads and then continuing to purchase from you. If you have high conversion rates, your marketing campaign is working excellently. It’s one metric that you shouldn’t forget. Programs like WhatConverts are equipped with useful features that help you calculate your conversion and know how well your campaigns are doing. Conversion rates are useful because they provide insight into what could or could not be working in your marketing campaign. Eventually, you will find the perfect strategy for your business.

Site traffic

Another useful metric to consider is site traffic. This information is relatively easy to analyze and can give you a clear outlook of where your business is headed and if your marketing efforts truly impact your brand. Several programs online can help you analyze your site traffic and collect useful and relevant data from your visitors, which can, in turn, identify who you should be reaching out to and craft more powerful marketing messages to attract them.

Social media engagement

Most digital marketing campaigns rely heavily on social media usage; therefore, one of the most important metrics to consider, especially social media, is social media engagement. This metric focuses on how people interact with your brand over time. To help you effectively and accurately measure the engagement rates of your business’s social media pages, you can first place all your accounts into scheduling software, as many of those programs can track engagement analytics. Many social media platforms also have analytics tools to help you accomplish this.

You’ll soon become a pro at creating effective and impactful digital marketing campaigns with these important metrics in your strategy. Ensure you constantly monitor them to identify your strengths and pitfalls and adjust your methods. These are just a few of the many useful metrics to pay attention to.

Ciao,
Miss Kemya