Video Marketing: What’s Holding You Back?

Video Marketing: What’s Holding You Back?

Video Marketing
What does video marketing mean to you? Are you looking beyond Youtube, with an express purpose of educating (or edutaining) your audience? Oftentimes, business owners are nervous about getting on camera. Whether it’s because “I need to lose another 10 pounds before I look good” or “I don’t know what to say”, many ‘preneurs miss out on a huge opportunity to reach their desired audience simply because they won’t do video. Video Marketing: What's Holding You Back? If you really want to make videos without breaking out in hives, the best thing you can do is figure out what is triggering your shyness symptoms. Even people who think they're not shy have some apprehension around making videos. Whether you're shy or simply procrastinating (you know who you are), you can…
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Content Marketing Ideas: Share 5 Things About Your Business

Content Marketing Ideas: Share 5 Things About Your Business

Marketing Strategy
Are you a business owner looking for content ideas to share on social media? Perhaps you feel like you've exhausted all of your content. Or, maybe you feel like you don't have a unique way to share your content. I think my most often heard challenge is that there is not enough time to figure out what kind of content to create, let alone actually creating the content! If any of this feels familiar, keep reading, and watch the video below! Content Marketing Ideas: Share 5 Things About Your Business ⠀ ⠀ Video recap Think of 5 interesting things you want people to know about your business – things that will make it memorable or generate an interest in becoming a customer. Then share these interesting tidbits with your fans.…
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Your Customers Are Talking, But Are You Listening?

Your Customers Are Talking, But Are You Listening?

Tips and Tools
Our past, present, and future customers are talking about our businesses and/or our industries in some way or another. Past customers might be giving you a referral or listing you as a resource, present customers may be keeping track of what you’re doing via social media, and future customers may be performing searches right now for the same products and services you offer. So we can agree, there is a conversation going on about your industry, and hopefully your business, at any given time. With all this talking going on, are you listening? Are you keeping track of what’s being said and searched? Are you joining in the conversation, either directly or indirectly? How to Use Google Alerts to Listen to Your Industry (and your customers) Your customers are talking, but…
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Why Today Is The Time To Speak To Your Customers

Why Today Is The Time To Speak To Your Customers

Marketing Strategy
It’s easier than ever to get started with an online business. But making a success of it is not so easy. There’s a lot of competition online, which can make it difficult for your business to stand out. For a customer to make a purchase, they need to have trust in your brand. They also need to enjoy a positive experience to replace the one they would’ve had in a store or a physical premises. Engaging with your customers is one way to help build that relationship so that they can enjoy a great user experience when they buy from you. There are many ways to engage with your customers. From phone calls, text messages to polls and surveys, you can continuously speak with and engage your customers. Let's take…
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How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? Would your answer include additional demographic-type factors, such as: Educational level Annual income Family situation Geographic location Residence type Years of experience in their field Favorite magazines Their <insert your niche> idols Favorite places to shop for <insert your service here> If you've worked on identifying your ideal client, you will likely be able to answer at least some of the questions about the demo of your ideal client. Therefore, this article is NOT going to talk about answering these common target-client questions, for 2 reasons. First, you can research countless articles that will provide similar lists of criteria that you will use to define an ideal…
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Taraji Says Start With You [Video]

Taraji Says Start With You [Video]

Random Chats
You might have heard how negativity is a bad thing when it comes to having the right mindset for success. It’s true. Negativity is one of the biggest things that can derail any attempt at success. The reason that negativity can keep you stuck, holding you back from obtaining your goals and changing any part of your life, is because negativity wipes out motivation. It’s hard to feel motivated about anything when your head is full of negative messages. What happens is that you’re fired up, ready to charge ahead with reaching success, when along comes someone who says that you don’t have the talent, the knowledge, the money, the support or the courage to make it happen. [Tweet "You can't give another human the responsibility of your happiness. - Taraji…
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5 Morning Rituals for Productivity and Happiness [Video]

Random Chats
Mornings can make or break your day. Oftentimes we have the best intentions the night before. Before we go to bed we think to ourselves, what did I accomplish today? Then, after reflection of the day that got away, we challenge ourselves to wake up renewed and refreshed tomorrow, with a plan to manage the day better. Then we wake up, and after hitting the snooze button we grab our phones to check on emails and social media. Next, we hit the floor running and whatdoyaknow, the day is already running us! We lose track of the best intention we had the night before, the one about starting a new morning ritual. This cycle seems to repeat itself over and over again. While we dream about managing our days better,…
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How to Use Social Media to Generate Leads

How to Use Social Media to Generate Leads

Social Media
Lead generation - that's the name of the game in marketing isn't it? There are various methods to market a business, whether offline or online. Rather than bore you with those "other" methods, let's get right to it. Everybody wants to market their business and generate leads using social media. The HOW is the doozy! Of course you can use social media to generate leads. At your fingertips you have access to thousands of people - it's a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business? [Tweet "Everybody wants to generate leads using social media. The HOW is the doozy!"] How to Use Social Media to Generate Leads  Before you can generate leads…
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