How To Use Old Blog Posts To Attract A New Audience

How To Use Old Blog Posts To Attract A New Audience

Blogging
Bloggers are often advised to post at the same time of day. They are advised to look at what times their posts are read, or when their engagement is highest on social media. They should post at these times, because this is when their audience is online and interested in what they have to say. But, then what? We don’t just write posts to be read in the first few hours and days after they have been published. The best bloggers have posts that are years old, and still getting read. This is especially true if the content published is evergreen. What is evergreen content? Evergreen content is content that still holds true, long after its original publication date. The easiest way to think about it: content that has no…
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How to Repurpose Blog Content Like A Machine [Infographic]

How to Repurpose Blog Content Like A Machine [Infographic]

Blogging
If you are publishing quality blog content, you are probably spending at least a couple of hours on creating the content itself. Instead of simply hitting publish on a blog post, pushing that post out to your social media networks, and moving on to the next, revisit that content. Don't let those hours of hard work go to waste on a few tweets. Today's online user wants more than words. She wants audio, video, text, and images too! Give her what she wants by way of a multimedia experience from your brand, starting with your blog content. You can repurpose blog content in many ways, from creating audios, to infographics, and more. The handy infographic below from Pat Flynn at Smart Passive Income provides plenty of ways you can repurpose your…
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