Don’t Point That QR Code To Your Home Page!
For those of you that don’t know, a QR code is a Quick Response code that is primarily used to direct people to a particular web page. You can use any number of sites to generate the code. Most are free; some are paid if you want a fancier looking QR code. But don't let that QR code stand alone and try to do all the heavy lifting for you. You have to tie a QR code into a marketing campaign to get real results! QR Code Basics You provide the content, usually a web page address, and presto, you get a QR code. You can then insert the graphic image of the code on your printed materials or anywhere you choose to. QR codes are for smartphone users. You…