Why Your Digital Strategy Must Include Mobile Marketing [Infographic]

Marketing Strategy
How many hours a day do you typically spend being swayed by mobile marketing? You know, using your mobile device, as in your smartphone, your tablet, your iPad? Are you the 1 out of every 4 people conducting searches on mobile devices? Do you fall within the 60% of smartphone and tablet users who access social networks from these devices? As a business owner, is your business positioned to reach the people who keep their smartphones attached to their hands? Do you have a mobile marketing strategy in place to reach these people?   What is Mobile Marketing? Mobile marketing consists of ads that appear on smartphones, tablets, or other mobile devices. There are several types of mobile marketing, including App based Search ads or image ads SMS QR codes Local ads…
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A Quick 5 Point Checkup For Your Website

A Quick 5 Point Checkup For Your Website

Marketing Strategy
When is the last time you reviewed your website? Not just for aesthetic purposes, but I’m talking about the actual content? Of course you spell check every single time you post something on your website, but what if you didn’t catch a particular spelling or grammatical error? Are you certain all your links are working correctly? Oftentimes a link is broken on a website and the owner doesn't know. Can your visitors readily find the information they want? Have you told your visitors what you want them to do? If it’s been a while since you performed a page-by-page review of your website, why not schedule a 30 minute maintenance check? Even if you hire a professional to support your website, it’s still your business. It is your responsibility to make sure…
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