Adjusting Your Marketing Skills To The Nonprofit Space
Marketers are used to fitting their skills to the needs of different types of businesses, and to the needs of different kinds of customers. However, when you take the profit motive out of the business and get away from the notion of selling a product to the customer, how do you adapt? While some businesses use cause marketing to wear the flag of a cause (often with real support alongside it), nonprofits are entirely focused on it. As such, marketing with them comes with a few differences that you need to get used to. Adjusting Your Marketing Skills To The Nonprofit Space Your audience still matters greatly. Know your audience. It’s always been one of the keys of marketing, and this doesn’t change for nonprofits. However, in this case, it’s…