Building A Brand: Why A Single Concept May Be All You Need
It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Building A Brand: Why A Single Concept May Be All You Need The Difference Between An Idea and a Brand Anyone can have an idea. The creation of an amazing brand name and execution of an enviable concept is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm…