5 Ways to Discover What Your Customers Really Want (Without Breaking the Bank)

5 Ways to Discover What Your Customers Really Want (Without Breaking the Bank)

Marketing Strategy
Getting to know your customers is really important if you want to be able to sell to them and come up with a marketing campaign that will actually work, but it can be pretty challenging, not to say expensive, to do that, right? Wrong! Well, it can be an expensive business, but it really doesn't have to be, as you will see if you take a look at the following affordable ways to get to know your customers that are tried, tested, and work really well as part of any wider marketing strategy. 5 Ways to Discover What Your Customers Really Want (Without Breaking the Bank) 1. Just Ask Them (The Old-Fashioned Questionnaire) The humble questionnaire might sound about as exciting as watching paint dry, but hear me out. They’re…
Read More
Your Customers Are Talking, But Are You Listening?

Your Customers Are Talking, But Are You Listening?

Tips and Tools
Our past, present, and future customers are talking about our businesses and/or our industries in some way or another. Past customers might be giving you a referral or listing you as a resource, present customers may be keeping track of what you’re doing via social media, and future customers may be performing searches right now for the same products and services you offer. So we can agree, there is a conversation going on about your industry, and hopefully your business, at any given time. With all this talking going on, are you listening? Are you keeping track of what’s being said and searched? Are you joining in the conversation, either directly or indirectly? How to Use Google Alerts to Listen to Your Industry (and Your Customers)   Your customers are talking,…
Read More