Marketing Sparkler Ι

30Apr 2021 by Miss Kemya

How To Do Keyword Research and Keyword Analysis For SEO in 2021

Keyword research is the process of picking high-volume queries that people actively look for in search engines. The goal is to understand what people are searching for and accordingly tweak the site’s content to give them exactly that. If done correctly - keyword selection can drive measurable success towards your site. That’s why keyword research and analysis happens to be the cornerstone of SEO. Here’s how you can do keyword research in 2021. How To Do Keyword Research and Keyword Analysis For SEO in 2021 First, Prepare a List of Seed Keywords Think of seed keywords as the broad terms that define your business. These broad keywords give your campaign a kickstart. Once you get to know these search terms, you can further find more keywords and ideas around…

07Mar 2021 by Miss Kemya

6 Places to Use Keywords to Get More Eyes On Your Content

Blogging, Website Design & SEO

We all use phrases to find what we're looking for when searching online. Some of these phrases will be short, and some will be long. In the context of online marketing, these phrases are known as keywords. Keywords are the terms your ideal client is typing (or speaking) into Google, or another search engine, when she needs an answer. For example, if she's looking for a business coach, she might type in "business coach in Atlanta". This would be considered a "short tail" keyword because it's brief and not too descriptive. In contrast, if she searches for "small business marketing coach in Atlanta", this would be considered a long tail keyword. As you can see, this is a longer, more descriptive phrase that delivers more targeted results. Stick with me…

29Sep 2017 by Miss Kemya

How to Update Old Blog Posts and Increase Your Page Views [Infographic]

Blogging

If you've been blogging for a while, you probably have old posts that could use some sprucing up! You may have some great content that is still relevant, yet it gets very little traffic. Perhaps the content is great, but the post "looks" stale. Not to worry, I have posts that fall into both camps, and I use a simple checklist to refresh those old blog posts. Here are a few simple ways to breathe new life into your old posts, and get some more page views in the process. To share this image on your site, please copy and paste the code below. Please include attribution to marketingsparkler.com with this graphic. …

05Apr 2015 by Miss Kemya

The Difference Between Long Tail Keywords and Short Tail Keywords

Blogging, Website Design & SEO

What do tails have to do with blogging? As it turns out, quite a bit! Long tail keywords, an important buzzword in marketing that many non-marketing people don’t understand. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine. It was initially used to describe the niche business strategy that is used by companies like Amazon. So, what's the difference between short tail keywords and long tail keywords? Short tail keywords are anywhere from one to three words, and they target a mass audience. Long tail keywords are anywhere from three to five words or more, that target a specific search criteria. A person that performs a long tail keyword search is looking for a very specific item. If you use a long tail keyword…

02Apr 2015 by Miss Kemya

How To Increase Your Blog Traffic Using Keyword Phrases

Blogging

While there are still many bloggers who just blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need traffic. And you don’t just want a little traffic, you want as many people as possible to share your blog with. The best way to reach potential blog visitors is through the search engines. And the best way to show up in the search engine results is to optimize each of your blog posts for a specific keyword phrase. How to Increase Your Blog Traffic Using Keyword Phrases Step 1: Find a keyword phrase Don’t just sit down and write about any subject that enters your head. If you really want to appeal to people,…

Tag: keywords