
How To Embark On Your First Influencer Marketing Campaign
We’ve been swayed by influencer marketing well before the age of social media. For example, when celebrities promoted brands in tv commercials and print ads, they were called endorsements. These endorsements were simply influencers (the celebrity) marketing products and services. This is the evolution of what we now consider “influencer marketing”. The playing field now includes the internet, the number of players has expanded, but the game remains the same. There has never been a better, or more affordable time, for you to hire influencers to help market your products and services. Why use influencer marketing? Influencer marketing is a specific kind of marketing that focuses on collaborating with influential niche authorities to deliver your brand’s message to your target audience. Rather than using a widespread approach with a single…