Five Things Your Small Business Gets Wrong About Branding

Five Things Your Small Business Gets Wrong About Branding

Branding
Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as the…
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An Entrepreneur’s Guide to Navigating Small Business Marketing

An Entrepreneur’s Guide to Navigating Small Business Marketing

Marketing Strategy
You might be wondering how to market yourself as a small business without spending a fortune on advertising. Knowing where to promote your company and how takes a lot of foresight. You can study marketing and still walk away feeling uncertain about your next steps. According to IMARC Group's latest ads forecast, global ad market revenue will hit $769.9 billion by 2024. Companies spend more money each year on marketing and if you don’t nail your small business marketing, you risk falling behind. What if you can’t afford to hire a marketing professional to handle your ad campaigns? There are some basics that will help you navigate promotions and get the most bang for your buck. Here are the top ways to advertise your company on a budget. An Entrepreneur's…
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A Small Business Owner’s Guide to Hosting an Online Event

A Small Business Owner’s Guide to Hosting an Online Event

Events, Marketing Strategy
Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering an…
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What Does Protecting My Online Business in 2021 Actually Look Like?

What Does Protecting My Online Business in 2021 Actually Look Like?

Tips and Tools
The growth of e-commerce and digital shopping has been great news for online businesses over the past few years. However, it has also resulted in a rise of criminals wanting to take advantage of them. Your company faces a wide range of virtual threats, such as fraud, identity theft, and cyberattacks. How well have you prepared? These threats can severely damage an online business. The good news is, any entrepreneur can protect their company so long as the proper precautions are in place. What Does Protecting My Online Business in 2021 Actually Look Like? Here’s how you can defend your e-commerce site against common cybersecurity threats. 1. Secure Your Network Properly Keeping your home or office Wi-Fi network secured, encrypted, and hidden will help prevent attackers from breaking into it.…
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Google My Business Will Help To Grow These 4 Industries This Year

Google My Business Will Help To Grow These 4 Industries This Year

Local Marketing
You can secure some free advertising from Google with Google My Business (or GMB) — a no-cost tool from Google that allows you to configure how your business appears in Google searches and on Google Maps. With GMB, you can update your business information (like hours or address), provide quick links to your site, respond to reviews and share photos of your business. The tool is especially important for a handful of industries that can take advantage of special GMB features — like a field for menus and the ability to upload photos of your work. Knowing how Google My Business can help grow your company will be key if you want to attract new customers and drive more sales this year. 4 Business Industries that Will Grow Thanks to…
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How to Grow Your Small Business Sales By Harnessing the Power of Social Media

How to Grow Your Small Business Sales By Harnessing the Power of Social Media

Social Media, Strategy
The average internet user spends more than 144 minutes on social media every day. Users from younger generations — millennials and Gen Zers — are likely to spend even more time on social media through browsing, networking and interacting with brands. Social media marketing is almost essential to the success of any modern business. But for smaller businesses, it can be hard to figure out the best way to take advantage of social media in your advertising. These social media tips can help any small business owner or solopreneur attract new customers and grow their sales. How to Grow Your Small Business Sales By Harnessing the Power of Social Media 1. Know Your Audience Audience research is one of the best places to start when building a social media strategy.…
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