7 Ways To Make Your Homepage More Engaging

7 Ways To Make Your Homepage More Engaging

SEO
The homepage is the main page of your website and is the page that most visitors will initially land on. When it comes to a company website, a homepage needs to be immediately engaging so that visitors want to stick around. The longer they stay on your website, the more likely they are to become customers. Here are seven ways in which you can make your homepage more engaging. 7 Ways To Make Your Home Page More Engaging Explain who you are/what you do A mistake that many companies make is not immediately introducing themselves on their homepage. Don’t rely on an ‘about us’ page to convey this information. Tell visitors on your homepage exactly what your company does and what your USP (unique selling proposition) is. Ideally, you want…
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3 Keys to Website Conversions That Are Often Overlooked

3 Keys to Website Conversions That Are Often Overlooked

Marketing Strategy
Your business needs digital marketing, there are no two ways about that fact. Even the smallest business cannot realistically compete with anyone these days without a digital presence. This is true even if it is just to provide information to your customers about where you are, and what times you are open. People expect information at the touch of a screen. If people are coming to you, then they expect Google maps to know where you are. If they want to phone you, they should be able to pull your number up instantly. Even in a basic traditional business sense, getting this information out there takes local search engine optimization (SEO). There are countless great Digital Marketing Case Studies that will prove to you that a combination of SEO and…
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9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

Marketing Strategy
The days of just "buy now" buttons are waaaaay past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you're going to have to understand what makes them click, that is, click through your site and ultimately buy your products and services. This means you're going to need to study your audience more and deeper than ever before. 9 Ways to Get More Clicks on Your Website and Increase Conversions   1. Hook Them with Headlines Before anyone clicks to buy, they're going to have to click through to read your sales copy. The headline is arguably the most important…
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