How to Increase Sales Conversion With Video Marketing

How to Increase Sales Conversion With Video Marketing

Video Marketing
If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…
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Does Your Business Need An Explainer Video [Infographic]

Does Your Business Need An Explainer Video [Infographic]

Video Marketing
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. [caption id="attachment_8275" align="aligncenter" width="640"] Image courtesy of picjumbo.[/caption] While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of…
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