![Does Your Business Need An Explainer Video [Infographic]](https://marketingsparkler.com/wp-content/uploads/2017/11/does-your-company-need-explainer-video-HEADER-720x360.jpg)
Does Your Business Need An Explainer Video [Infographic]
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. [caption id="attachment_8275" align="aligncenter" width="640"] Image courtesy of picjumbo.[/caption] While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of…