The Super Bowl Is My Billion Dollar Event Marketing Tutor

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy, Strategy
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…
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Social Media Tips To Promote Your Live Event

Social Media Tips To Promote Your Live Event

Social Media, Strategy
You’re having an event and you want to use social media exclusively to promote the heck out of it? You have plenty of local friends and fans you engage with daily, so surely they will come to support you in person at your event right? Not so fast... Here’s what I urge you to remember when you’re promoting a live event in the social media space: getting people to leave the house is harder than you think. What will compel your online friends to leave their house, spend their time and money and come support you? Remember, it's easy to like or tweet with someone you’ve never met. Why? Social media has its own set of social etiquette rules at work. Think about it this way: you can befriend people on social media with ease and…
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Event Vendors Need A Promotional Strategy

Event Vendors Need A Promotional Strategy

Marketing Strategy
The holiday season is upon us, and many people host one-stop shopping events. For those of you in product-based businesses, this is most likely a busy season for you in terms of sales. The holiday season presents an abundance of opportunities for you to buy a vendor space and sell your wares. You spend extra money and resources to: build an inventory to be ready for mass sales pay for vendor/exhibit fees keep extra promotional marketing literature ready for distribution. Might I also offer a suggestion that will directly impact your sales opportunities? Develop a promotional event strategy. If you’re participating as a vendor, promote the event like you own it! Do not wait on the event host/promoter to promote you. You’re spending your time, money and resources to take part in an event, so…
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Upcoming Event: Do I Play or Pass?

Upcoming Event: Do I Play or Pass?

Marketing Strategy, Networking
We all need to network in some form to build our businesses, and there's nothing like face-to-face events to get the ball rolling. But there are too many choices, so what should you do? You have an idea of the types of events you'd like to attend. You’ve done a bit of research on each event, and you've given consideration to 5 important factors (we discussed these in a previous post). Now it’s time to make a decision: should you attend an event or not? Don’t wing it, make a calculated decision. Is this more of the same thing?  Take a look at the types of events you regularly attend. How does this event compare? Mix in some out-of-the-ordinary mixers, luncheons, breakfast meetings, evening socials, and conferences. Don’t stick with what or who you…
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