Engage Better With Your Customers Through Event Marketing

Engage Better With Your Customers Through Event Marketing

Marketing Strategy
There are so many ways that a business can connect better with their customers. We have to say that some businesses, both well established and newly established, are terrible with customers engagement. There are some, however, that are showing the world how it's done. Google, for example, is an all round good egg. Their business is one of the most incredibly marketed businesses in the world. Everyone knows Google, and Google knows how to know everyone. They also know how to treat their staff well. This is a massive business that offers so many insights into customer engagement. Small businesses can take pages from the Google book of customer engagement and apply some of their techniques as well. We know that it can sometimes feel as though you're struggling to…
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Event Vendors Need A Promotional Strategy

Event Vendors Need A Promotional Strategy

Marketing Strategy
The holiday season is upon us, and many people host one-stop shopping events. For those of you in product-based businesses, this is most likely a busy season for you in terms of sales. The holiday season presents an abundance of opportunities for you to buy a vendor space and sell your wares. You spend extra money and resources to: build an inventory to be ready for mass sales pay for vendor/exhibit fees keep extra promotional marketing literature ready for distribution. Might I also offer a suggestion that will directly impact your sales opportunities? Develop a promotional event strategy. If you’re participating as a vendor, promote the event like you own it! Do not wait on the event host/promoter to promote you. You’re spending your time, money and resources to take part in an event, so…
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