Page Loading… Why Is Your Business Website Running So Slow?

Page Loading… Why Is Your Business Website Running So Slow?

Tips and Tools
If you have set up a business website, you might find page load speed to be the icing on the cake. Your website can help you communicate with your customers better, highlight your products, and be a one-stop-shop. But when your business website is running really slow, or there are problems, this could very easily turn off new customers. This means that your marketing efforts will be in vain, because your slow website can negatively impact your conversions. And nobody want this to happen! So let's talk about a few troubleshooting tips as to why your website speed could be so slow. Page Loading... Why Is Your Business Website Running So Slow?   Complex File Formats While broadband has done a lot to eradicate this, you still have to remember…
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50 Features Your Small Business Website Must Consider Having [Infographic]

50 Features Your Small Business Website Must Consider Having [Infographic]

Marketing Strategy
In this dynamically evolving digital marketplace, nothing is more important than to enhance your online visibility. Your online presence should attract your ideal target audience demographic. You need to stay two steps ahead of your competition, especially when it is selling similar products or services. And this starts with the right website. 50 Features Your Small Business Website Must Consider Having A majority of businesses invest heavily in digital marketing. They focus primarily on social media campaigns, content marketing strategies, etc. Search engine optimization is also a popular online marketing tool that helps boost your search engine rankings on Google, Bing, etc. However, what most businesses seem to undermine or neglect is the power of combining effective and efficient lead generation techniques to quickly convert their potential customers into sales leads.…
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How to Perform A Website Content Audit [Infographic]

How to Perform A Website Content Audit [Infographic]

Marketing Strategy
How much time do you invest in creating your website content? Whether it’s your about page, your sales pages, or your blog, I think we can agree that content creation is a time-consuming endeavor. So you create all this fantastic content, publish it on your website, share it on social media, then what? Have you ever conducted a website content audit? How often do you review your published pages? How do you measure the effectiveness of your content? Do you have a plan in place, to make sure you’re hitting your goals? An audit is necessary. It sounds boring because it is. But it’s oh so critical! After all, what’s the point of publishing a bunch of blog posts, videos, images, and such, if you don’t take the time to figure out if…
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Three Key Website Elements That Impact Every Brand

Three Key Website Elements That Impact Every Brand

Tips and Tools
If you're running a business in today's economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern equivalent of the telephone book and that’s where you want people to find you. Why Your Website Is Your Brand's Window to the World   Presentation Is Key A website can display a healthy amount of information about your brand in just a few minutes. It’s true that you only get one chance to make a first impression, so it's essential to get it right. Websites come in all different shapes and sizes but if…
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A Quick 5 Point Checkup For Your Website

A Quick 5 Point Checkup For Your Website

Marketing Strategy
When is the last time you reviewed your website? Not just for aesthetic purposes, but I’m talking about the actual content? Of course you spell check every single time you post something on your website, but what if you didn’t catch a particular spelling or grammatical error? Are you certain all your links are working correctly? Oftentimes a link is broken on a website and the owner doesn't know. Can your visitors readily find the information they want? Have you told your visitors what you want them to do? If it’s been a while since you performed a page-by-page review of your website, why not schedule a 30 minute maintenance check? Even if you hire a professional to support your website, it’s still your business. It is your responsibility to make sure…
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