Three Key Website Elements That Impact Every Brand

Three Key Website Elements That Impact Every Brand

Tips and Tools
If you're running a business in today's economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern equivalent of the telephone book and that’s where you want people to find you. Why Your Website Is Your Brand's Window to the World   Presentation Is Key A website can display a healthy amount of information about your brand in just a few minutes. It’s true that you only get one chance to make a first impression, so it's essential to get it right. Websites come in all different shapes and sizes but if…
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Building A Brand: Why A Single Concept May Be All You Need

Building A Brand: Why A Single Concept May Be All You Need

Branding
It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Building A Brand: Why A Single Concept May Be All You Need   The Difference Between An Idea and a Brand Anyone can have an idea. The creation of an amazing brand name and execution of an enviable concept is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm…
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The Three C’s of Personal Online Branding

The Three C’s of Personal Online Branding

Branding
The old adage of “people do business with people they like, know and trust” still holds true, now that we can do a search of each other’s online profiles and learn all about each other before we ever make that first contact. A strong and positive personal online brand will enhance your company’s brand. As an entrepreneur, your personal brand can be a critical factor in the decision-making process. Just think, if you’re a regular here, is my personal brand and company reputation one in the same? If this post is your first introduction to me, will you equate my personal brand with this company website? I’m pretty sure you will, as many of us tend to do so. If you’ve never visited any of my social media profiles, there’s…
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How A Shiny Box Can Help Your Branding Strategy

How A Shiny Box Can Help Your Branding Strategy

Branding
Every business has competition. It doesn’t matter if you have 5 competitors or 5000, you have to be able to distinguish your business, ala your brand, from your competition. I recently spoke with a national company that couldn’t articulate anything about their brand. They had no branding strategy. If you have this problem you’re screwed! Here’s what happened: I met with a CEO who's been in business for over 20 years and she’s stuck. We started talking about marketing (of course) and I asked some basic questions. We identified a few of her key competitors, with comparable pricing strategies, similar target markets, etc. This applies to most businesses doesn’t it? Doesn’t this sound like your business? Note: I’m not talking about those companies that compete primarily on price. That’s another discussion for…
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Social Media Usernames Count!

Social Media Usernames Count!

Branding, Strategy
One of the fantastic consequences of our socially connected world is that we can connect to people, clients and prospects around the world 24/7. But how does this relate to your brand, from a first impression perspective? Think about it: when you meet someone face-to-face, your first impression includes their clothes, neatness, appearance, handshake, etc. However, when meeting online, the dynamics of the first impression change. We meet people online by communicating across different platforms, and what’s one of the first, if not the first, things you become aware of when you meet a new person online? Their username, not their legal given name, but their profile username. Hence the reason why your social media username is critical as you define your brand! When choosing your social media username for each…
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Can You Define Your Brand?

Can You Define Your Brand?

Branding, Marketing Strategy
So you’ve been in business for a while. Can you give me a definition of your brand? For example, I’m a small biz marketing powerhouse who comes in, peels the surface layers back to reveal the true core of your biz, evaluates and, if necessary, overhauls your entire marketing strategy, immerses your biz across the appropriate social media platforms, syncs your day-to-day operations with your firm’s long term objectives, and re-energizes your passion and perception of your own business. I ask clients to describe my brand to me and this is pretty much a summary of what I’ve been told. Do I like the way I am perceived by my clients? Absolutely! Did I strategically develop my brand into this? Nope. I just do my work, like most of you…
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