When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)
Now that you’re thinking about it, where are all of the places your using copywriting?
Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for business owners, Facebook is much more than that. It’s a place to connect with potential clients. This means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.
LinkedIn Profile
What makes you stand out from your competitors? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume you can use to establish your credibility as an authority, and be sure to list your most impressive credentials.
About Page
Here’s your chance to have some fun while blowing your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. Use your about page to show people who you are and what you do. Entice people to want to learn more about your services, and be sure to include a call to action on the page.
Blog Posts
All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action.
Two hundred and eighty characters is precious little space for creating compelling content, yet that’s exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.
Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.
Bottom Line
The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy. So don’t take the power of your words for granted. I know, we don’t often think of copy in these places, but that fact is, most of what you’re posting online is likely considered copy. The more comfortable you are with the idea of copywriting, the better (and more natural) you’ll become.
Ciao,
Miss Kemya
