Alternatives to Google Reader and Options For Your Blog RSS

Looking for an RSS reader now that Google Reader is gone? You’re in luck! Keep reading…

*Updated post: As of July 1, 2013, Google Reader is no more.

Bummer, I loved Google Reader.

say bye to google reader

As I am often asked what I’m using or doing when it comes to digital changes, I figured, why not write this quick post to answer the question? I know tons of people have written posts regarding Google Reader alternatives. In an effort to save you as much trouble (and research) as I can, I’ve provided a few recommendations.

Alternatives to Google Reader

Option A: Specific Feeds

Specific Feeds is an RSS reader that I hadn’t heard of until one of the founders tweeted me about it. (Yes, they know how to rock social media!)

Ok, I have to say I am beyond impressed and here’s why: it solves the content overload issue. You can subscribe to feeds based on the tags alone. For example, if you subscribe to those huge sites that post 20 articles daily, and only a couple use tags that interest you, you don’t have to overload your rss feed with the entire stream. (This was a major time waster for me.) But with Specific Feeds I can segment what I follow on each blog by the tag(s) I’m interested in. Sweet! Wanna learn more, read this post and then take it for a test drive!

Price: FREE

Option B: Feedly

From what I initially read, Feedly is the closest alternative to Google Reader so I gave it a try. Yup, I’m lovin it! If you’re using Google Reader, it will autosync all your RSS feeds so you don’t have to re-subscribe to blogs. It’s most similar to Google Reader, it has a nice clean layout, it’s easy to use, and there are apps for iOS and Android. I’m using Feedly as my Google Reader alternative and it’s pretty much the same platform!

Price: FREE

Option C: Netvibes

Netvibes is a super dashboard that tracks real-time web conversations about  topics of your choosing. You can add widgets to keep up to date with your latest interests, and segment content based on where the conversations are happening – search engines, videos, tweets, etc.  On the surface they look to focus on expensive social analytics, but registering for a free account will give you a robust feed option. I’m using it to track content all across the web, based on specific keywords.

They wrote nice blog post that explains how to migrate from Google Reader to Netvibes here.

PRICE: FREE for individuals

Option D: BlogLovin

If you previously used Google Reader, you can import all of your blogs to Bloglovin’ (it will prompt you to do this – no crazy technical skills required). You’ll have a list of all your blogs – next to each blog is an easy way to unfollow or to assign them to a group.


There are several alternatives to using RSS readers, because there are so many ways in which we digest content these days. I’ve even read a few articles on the death of  the RSS reader, but I’m not buying into that just yet. If you have to curate content for multiple industries, or you’re an avid reader who can’t afford to have all this information invading your inbox, RSS readers are cost-effective and ideal to aggregate content.

Not using an RSS reader? Wondering if you should? Click here for ideas on using RSS for business.

While we’re on the subject of RSS feeds,
what are you doing to manage your blog’s RSS feed?

rss button

If you use Feedburner, read this!

Since many bloggers use Feedburner as their subscription platform, and many readers use Google Reader as their RSS of choice, I’m certain your Feedburner stats are going to drop considerably. Secondly, Feedburner is owned by Google. If Google is dissolving their RSS platform, I’m going to take a guess that Feedurner may be next to get cut. I’m just spitballin’ here, but it’s something to think about.

Options for your blog and your RSS feed

If you’re a blogger it may be time to take action! You undoubtedly have RSS subscribers who use Google Reader, so what should you do to make sure you don’t lose them?

Alert your existing RSS subscribers

If you have a blog, you most likely have RSS subscribers who are using Google Reader. In an effort to maintain those subscribers, I would recommend you mention the retirement of Google Reader. You can do this by writing a post for your audience with a recommended RSS reader, explain how to use it, and an opt-in form for RSS subscribers to switch over.

I don’t know of a way to alert your RSS subscribers, unless you write a post about the loss of Google Reader. Feel free to link to this post and save yourself some time. 

Option A: Use a New RSS Subscription Service

From what I’ve read, FeedBlitz is the way to go if you want to use a 3rd party platform to transition your RSS subscriptions away from FeedBurner. Your RSS subscriptions are free, and you pay for those that subscribe via email.

You could always separate your RSS subscriptions from your email subscriptions. There’s no rule that they have to stay married. I separated mine and life has been peachy.

I understand Digg is building an alternative to Google Reader. I presume it will be ready prior to the July 1 shutdown of Google Reader. For more information on this development, click here.

Option B: Bring your RSS in-house

Instead of using a 3rd party app to manage your RSS subscriptions, why not use your own website?

If your website platform allows the use of your own RSS subscription, why not use it? If you want to stop directing your RSS feed links to a 3rd party service, change the url back to your standard RSS feed. Usually You’ll essentially own your own RSS feed. I moved my RSS feed in-house several months ago when Feedburner went on the fritz.


…and don’t overlook email subscriptions

You can use this time to put more emphasis on your email subscription option for your blog. You’ll build a captive audience, one that welcomes your blog posts, you can automate your posts to go out on set days/times, you can provide exclusive content for your loyal audience, etc. (I do all of this, my email subscribers get extra goodies).


I hope I’ve given you enough resources and ideas to help you navigate the RSS waters. If you have an RSS reader that you’re using and can’t live without, please leave a comment and add to the list!

Miss Kemya


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About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.


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