For most small companies, developing a strategy comes with a lot of overheads. Almost every single bit of advice that gurus give to businesses is that they have to have a big budget in order to compete with the competition. However, successful marketing doesn’t have to depend on how much you spend. The success of your campaign will often come down to how many people know your campaign exists, so make sure you keep that in mind.

Marketing Strategies When You’re On A Shoestring Budget

Stay in Touch

It costs nothing for you to stay in touch with your clients. Sometimes a personalized email or even a phone call is all you need. These are often your best source of leads. People need to have trust and confidence in you at the end of the day, and if you can give them this then you are bound to reap the benefits. Keep yourself fresh within their memory and make sure that you check in on a regular basis. If you can do this then there’s no reason why you shouldn’t be able to come out on top.

Make use of influencers

Influencers are still a very popular way in which you attract attention to your brand and business. While it’s important to do the research to find the right influencers for your brand and products, it can be a great way to increase traffic and improve sales. An influencer agency might be a good place to start if you’ve not worked with influencers before now.

Seeking Referrals

Small and big organisations tend to overlook how important it is to have a great deal of client referrals. In this day and age, customers have to be informed when making big purchases. Referrals are some of the top things you need to look for here. It’s also a way for you to find out what people think about you and if there is anything you can do to try and make their experience in general better.

A Personalized Experience

Every client you work with will want to feel valued and they will also want to feel special too. If your product or your service allows for some element of customization or personalization then find a way to do this in a way that is cost-effective.

Focus on Email Marketing

Email and social media marketing are free at the end of the day. They have built-in tools that are way easier to measure than most tactics. If you send out a simple monthly newsletter then this will get you in front of your clients and your customers. Sharing valuable content and informed insights will also help quite a lot here. Either way, if you can focus on what matters, this will help you out a great deal.  If you want to help yourself here, remember you can always seek out digital marketing for small business owners online. Most of the time, a good company will be able to provide you with a service that reflects your budget.

Create Interactive Content

Creating interactive content is so important. Give some thought to polls, quizzes and even giveaway contests if you can. If you can spend a small amount promoting your content then this could give you a lot of exposure to hundreds, if not thousands of people. This is a great way for you to get the result you are going for and you would be surprised at how much of a difference it could make to you overall.

Ciao,
Miss Kemya