Emerging brands often find it challenging to get their voice heard. After all, there’s a lot of competition out there! In many cases, smaller enterprises are competing with much bigger businesses (with bigger budgets) that can drown them out.
A smart marketing approach can help to level the playing field, especially when some of the more underrated — and thus underused — marketing tactics are deployed. If you’re looking for a few innovative ideas that can take your brand to the next level, then this post is for you!
We’ll run through a handful of smart, effective ways to market your brand, that businesses of all sizes can use.
Market Your Brand Using These Underrated Tactics
Host an In-Person Event
Most businesses spend all of their energy on online marketing strategies. But it’s worth remembering that, while those digital efforts might take up most of your marketing budget, that doesn’t mean they have to be responsible for all your efforts.
Hosting an in-person event is an excellent way to market your brand, meet your potential customers, and have fun. Simply come up with a relevant event (exhibiting at a market; hosting a launch party), spread the word, and reap the benefits of brand awareness and relationship building with your audience IRL.
Advertise Your Brand On the Move
How many people do you pass on a daily basis? Every single one of them could be your next customer, only they know nothing of your brand since they haven’t yet come across you online. One way to reach as many people as possible is to become a walking billboard for your business.
For instance, you could wrap your vehicle in your brand’s colors, or look at investing in Steel City Richardson Trucker Hats that have your logo on the front. You never know who might become a customer just because they saw your brand while you were on the move.
Work With the Perfect Influencer(s)
Influencer marketing is absolutely here to stay since it has shown to be effective. The problem is that many smaller brands believe that effective influencer marketing is beyond them, since they can’t compete with the bigger brands for the influencers with the most number of followers.
In that case, take a look at working with micro-influencers, who are considered influencers with around 15,000 followers. It’s often reported that micro-influencers have a more responsive audience that the bigger influencers! If you can find the right one to work with, then you’ll find that you can reach thousands of people who may be interested in your brand.
Remember that influencer marketing success depends on working with the right person. Try to find one that works specifically with your niche, shares your values, and has the attention of the audience you are trying to reach.
Showcase Your Happy Customers
Finally, look at putting any positive feedback you’ve had from your customers to good use. Studies have shown that ‘social proof’ can be a major influence when someone is deciding whether to buy a product or not.
Encourage your customers to leave reviews on your Google Business Page and other review sites. Be sure to showcase your testimonials and feedback on your website, too. And of course you could always repost those reviews on your social media channels. It might make the difference when it comes to earning yourself a new customer.
Ciao,
Miss Kemya
