It’s amazing how in all the marketing advice given daily, vanishingly little about it discusses the impact and irritation advertising can sometimes cause. Of course, it’s not that hard to understand. It’s not as if someone trying to help you be confident in promotion is going to denigrate that ambition by making you worry about the negative side of advertising.
But if you were to ask what most people think about advertising, they would likely respond similarly to this – there is too much of it, it seems to penetrate a great deal of their screen use and general public infrastructure, and there comes a time where most are able to tune it out.
So, perhaps instead of trying to exceed engagement levels, we could identify if people are frustrated by our campaign and if that’s harming our chances? Ask yourself these three key questions:
Is Your Marketing Frustrating the Public?
Are You Relying On Irritating, Repetitive Sloganeering?
It’s always healthy to take a look at our recent marketing messages with a clear eye.. Do you keep hammering the same catchphrase over and over? People notice this, and not in a good way, just think about those TV ads that play the same jingle endlessly or brands that stuff their tagline into every sentence.
Sure, some people might remember it, but they’ll probably remember being annoyed more than anything else. As you might have noticed, sometimes YouTube advertisements try to be as loud and bombastic as possible or even beg you to not skip the ad before the five seconds is up. It’s best to avoid that, and instead ask better questions, such as do YouTube ads work for local businesses? And if so, what’s best for your niche?
Is Your Marketing Perceived As Authentic?
People can spot fake enthusiasm from a mile away, and it’s all over social media. That means knowing when a brand is trying too hard or making promises it can’t keep. Look at your marketing materials honestly. Would you believe these claims if another company made them, even if it sounds good to your ears?
That’s not to be downbeat, you deserve to be energetic and try to showcase something you’re proud of. But be authentic and heartfelt, try to avoid overly bombastic. This way you can showcase you’re real, in a world of social media advertising where everyone is trying to one-up each other.
What Social Media Response Are You Receiving?
Social media comments tell you a lot about how people really feel about your marketing, and luckily (or not so luckily), people tend to be very honest about exactly what they think. If you can, look beyond the likes and shares or obvious bot/AI comments.
Are people making jokes about your ads? Do they seem tired of seeing them?
Pay attention to the tone of the comments too, not just the number. Always remember that fewer engaged followers who actually care about your message are worth more than thousands who scroll past in annoyance, because those are most likely to be your leads and conversions. Watch for signs that people are muting or blocking your content too. It’ll help you gauge if the message was delivered.
With this advice, you’ll be certain to avoid frustrating the public, or at the very least, the public you’re trying to appeal to.
Ciao,
Miss Kemya
