Category: Tips and Tools

Each new tax year, business owners wonder what’s changed and how they might make the most of their deductions to reduce their tax burden. There are some important changes with business taxes in 2023 that you must be aware of going forward. Many of the tax credits businesses enjoyed in years past are being phased out starting at the end of the 2022 tax year. Going forward, corporations may pay more in taxes. However, the changes also impact small business owners or those who run a side hustle. Are Tax Rates Changing in 2023? Kiplinger recently reported that the seven tax rates that applied to 2022 also apply to 2023 and are 10%, 12%, 22%, 24%, 32%, 35% and 37%. However, what does change is the brackets, so your income tax…

Small business marketing has gone through numerous changes over the years. Even so, many things about it remain constant, and there are interesting things on the horizon to look forward to as well. Here’s a closer look at the changes and future within small business marketing and what it means for people who use the technique. The Evolution of Small Business Marketing and Its Future Search Engine Optimization Still Matters People who own small businesses should ideally know the fundamentals of search engine optimization (SEO). Applying them correctly will help websites rank higher in online search results, making it easier for current and potential customers to find a business or brand. However, the best practices for SEO have evolved. In the early days, marketers could make their websites rank well…

Working as a solopreneur has its challenges. However, it’s easier than you may think to overcome those obstacles to become more productive and profitable. When you can make the most of your time, profits are more likely to grow. Here are some actionable strategies to try. How to Become a More Productive Solopreneur and Increase Profitability Outsource When Possible Working as a solopreneur naturally means wearing many hats and juggling multiple responsibilities. However, it doesn’t mean you should or must try to do everything without help. Outsourcing is often the best solution in certain cases where it makes the most sense. That’s because you’ll usually waste valuable time wrapped up in tasks that fall too far outside of your abilities. Outsourcing lets you focus on core competencies while allowing experts…

Local retailers often struggle to get noticed in the retail sector, where they compete against big national or international brands. However, local retailers have a lot to offer to their community and can completely transform the local economy: They are independent They can provide employment They can source from local suppliers They offer something different that people are unlikely to come from when they only shop from big brands They are more environmentally friendly as they are unlikely to rely on imports for business They bring the community together Unfortunately, they often lack the marketing expertise to establish their brand in their market. Yet, a knowledgeable marketer could help with strategic services. As a result, supporting small retailers is an indirect way to improve your local community and bring more…

We spend a significant amount of our waking hours at work. For some, this means a significant time of the day is spent miserable, and for others, each day is filled with passion and opportunity to thrive. Creating a positive and productive work environment for all employees, whether you run an in-person or remote workplace, is critical to the success of your organization. Businesses that are recognizing this fact understand that doing so is not just the moral thing to do but also a wise business move. Every excellent employer wants their workers to succeed. This is useful not only to your business but also to your employees. The same goes for your remote staff of independent contractors, too. They are a part of your "team" that you want to…

To be a successful digital marketer, one of the best skills is analyzing and interpreting data to know if your marketing strategies are working and identify areas that need improvement. About 40% of businesses make data-driven marketing their utmost priority. But before you start on any project, it’s always best to know which metrics to observe and which would let you know if your business is performing well. This information is useful for creating successful marketing campaigns, whether you’re an experienced digital marketer or just getting started. Below are four super important metrics you cannot ignore in any digital marketing campaign. What To Consider When Analyzing Digital Marketing Data Sales revenue The first and perhaps most important metric to analyze is your sales revenue. Attaching this information to your marketing…