Miss Kemya │Marketing Strategy │Social Media Management

19Jan 2012 by Miss Kemya

Automated Tweets Can Stunt Your Growth

Social Media

Let me start by saying I know plenty of Twitter users who automate their tweets. I have no problem with this whatsoever. I do the same thing. However, some people schedule most, if not all, of their tweets. Here’s where the problem comes in. Automated Tweets Can Stunt Your Growth You Can’t Schedule All of Your Tweets Because... Your scheduled tweet may refer to something that is no longer being discussed. Time moves fast on Twitter. Our attention spans are fleeting. For example, I’ve seen people retweet an event that has already passed. That’s a clear giveaway that your tweet was scheduled. Your tweets should be engaging. Not simply a “click this” or a simple “RT”. You should be commenting on tweets, asking questions, responding to retweets, @replies and comments.…

16Jan 2012 by Miss Kemya

7 Mistakes Twitter Users Should Avoid

Social Media

So far, we’ve looked at several tips to build your Twitter strategy. First we used 10 Quick Twitter Tips to get you on the right track to building a Twitter profile and network. Next, we learned a few easy ways to build your Twitter following. So here’s my thought: Instead of providing more tips of what to do, how about I switch it up and give you a few suggestions of what NOT to do on Twitter? The don’ts of Twitter are just as important as the do’s of Twitter. 7 Mistakes Twitter Users Should Avoid Don’t include a link with every single tweet. You can say something thought-provoking, ask a question or make a statement without a link. It’s ok. Your followers won't click all those links anyway. Don’t…

10Jan 2012 by Miss Kemya

7 Ways to Build Your Twitter Following

Social Media

Are you trying to figure out how to build your following and find your Twitter voice? Have you been tweeting for a while but you’ve been inconsistent? Are you working with a stagnant network? Have I got a few tips for you! Post unique content daily, as in not a retweet. Find interesting content on your own and share it with your followers. Share, comment and reply to other people’s tweets. And have something to add, more than a “nice post”. Tell them what value you gained from their content. Recommend people to follow. Recommendations are not just reserved for #FF, you may do this anytime, there are no rules. A perfect example: “You should follow @MissKemya for her marketing brilliance, cool blog posts and small biz advice”. You can tweet that…

04Jan 2012 by Miss Kemya

Daily Tasks Don’t Have to Be Boring

Tips and Tools

Has your mode of operation become predictable and lackluster? When is the last time you tried a different way of doing things? I don’t mean drastic changes, I mean little tweaks in the way you do seemingly ordinary tasks. Take the blah out of your day. Daily tasks don’t have to be mundane. Finding new ways of doing seemingly simple tasks can ignite your imagination. (more…)

30Dec 2011 by Miss Kemya

A Few Simple Ways to Leverage LinkedIn

Networking, Social Media

Are you using LinkedIn to build your personal brand and expand your professional network? If not, you should be! Assuming you already have your basic profile complete, don't you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round out your LinkedIn activity and make your profile more robust. (more…)

27Dec 2011 by Miss Kemya

Where Are Your Future Customers?

Marketing Strategy

Sounds like a simple enough question doesn't it? But, can you answer the question? Let’s ask this another way. Where do your prospective customers go to find your product or service? Are they going to a brick and mortar store? Are they asking their peers? Are they mimicking the choices of their competitors? Are they performing online searches, based on their needs? (more…)

22Dec 2011 by Miss Kemya

Don’t Point That QR Code To Your Home Page!

Tips and Tools

For those of you that don’t know, a QR code is a Quick Response code that is primarily used to direct people to a particular web page. You can use any number of sites to generate the code. Most are free; some are paid if you want a fancier looking QR code. But don't let that QR code stand alone and try to do all the heavy lifting for you. You have to tie a QR code into a marketing campaign to get real results! QR Code Basics You provide the content, usually a web page address, and presto, you get a QR code. You can then insert the graphic image of the code on your printed materials or anywhere you choose to. QR codes are for smartphone users. You…

20Dec 2011 by Miss Kemya

5 Factors To Consider Before You Pay For A Professional Membership

Networking

We’ve spent a little time talking about professional memberships. In the first post, we talked about building your network with professional memberships. Next, we detailed five easy ways to maximize your membership dollars. What’s left? We need to tackle the most critical question of all: how to decide which professional organizations to join You may use these 5 factors as a starting point. 5 Factors To Consider Before You Pay For A Professional Membership Membership Base Who are the members? Are you looking to get exposure to your target market, vendors, and/or competitors? Do the members constitute your audience? Are they your peers, potential affiliates or partners, or a general mix of professionals? Is the membership with a local chapter of a national organization? Is it exclusively local or simply…

Blog