Attracting customers is a vital part of any business, but attracting customers who are likely to stick around for the long term is even more important. After all, it's easier to keep repeat customers than it is to acquire new customers. In the long run, your repeat, long term customers will help to give your company more stability. Okay, but what can you actually do to attract and retain customers for the long haul? How To Attract & Retain Long-Term Customers Grow organic traffic. When it comes to attracting customers to your website (or shop), you can focus on organic traffic, paid traffic, or a combination of both. Natural organic traffic is much more likely to lead to your business being found by costumers who will stick around than…
Not keeping up with the latest marketing trends could put your company at risk of being left behind. Digital marketing is constantly changing. As a result, marketers must keep their fingers on the pulse of new opportunities and best practices to stay ahead of the curve. Is your marketing team proactively monitoring recent trends in digital marketing? If not, you might find that your company misses out on critical insights and competitive advantages. The more you know about current marketing trends, the better equipped you’ll be when it comes time to implement new strategies. Marketing Trends Every Marketer Should Know About To Stay Ahead Of The Curve Personalization Is Key As marketing trends go, you have to start with personalization. The best marketers have always approached their work with…
You need to sort out your business reputation as soon as you can. No more saying that it will sort itself out. No more saying that it doesn’t matter, because it does. Your business reputation is one of the most important things that you have got when it comes to convincing people to choose your business over the others on the market. As such, you have got to put the effort in when it comes to this. Reputation management is paramount to the continued success of your business. After all, your prospective customers are looking you up online every day. What are they finding? In this article, we’re going to be taking a look at some of the things that you can do to boost your business reputation, so keep…
Aug 8 - 12 A LIVE Sales Challenge! Are you ready to heat up your sales this summer? It's time to build a better business and sales process so you can start attracting qualified leads for your offers and services! Sign up for the Get Your Business Cooking Sales Challenge, happening August 8 - 12. This is a LIVE challenge, hosted by Dr. Donna Smith Bellinger, CEO of DS Bellinger Consulting, LLC. She has enjoyed more than 40 years of corporate leadership experience. She is a strategic, no-nonsense sales consultant who is committed to driving results for her clients. I'm already signed up for the challenge! C'mon and sign up at https://dsb.leadmomentum.com/august-2022-challenge
For coaches and consultants in nearly any field, product creation is the best way to reach a wider audience, grow your brand, and earn more profits. So why aren’t more coaches and consultants adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product. 4 Easy Steps to Create and Sell Your First Product Step 1: Identify a Need As a professional, you likely already have great insight into the wants and needs of your ideal client. You chat with her on Facebook, answer her email questions, respond to the comments she leaves on your blog, and even work with her one-on-one. What is it she needs the most help with right now? This is the product…
Busy entrepreneurs often pack their days so full that there’s little time for anything else. However, ramping up your productivity can help create a better work/life balance. Your work environment can make or break you in the early stages of your business or when you’re still learning how you produce best. Your work environment includes any place you do business. Even your car can be an extension of your office space for example. Getting organized can make all the difference. Your work environment can enhance or detract from your productivity levels. How an Entrepreneur's Work Environment Impacts Her Productivity How Does Work Environment Affect Productivity? The United States Bureau of Labor Statistics reported a drop of 0.6% in productivity for the first quarter of 2022. While overall productivity goes…
Marketing is an unfamiliar area to most of us when we first start out in business. We know that we need to market our products so that our target demographic know they exist and so that people can see why they should choose your products over a competitor’s. However, actually running and managing marketing campaigns is a completely different ball game. Here’s some more information on the subject that should help you to manage your marketing as best possible. How To Manage Marketing Within Your Small Business Come Up With a Budget The first major step you need to take when getting into marketing is to set yourself a budget. You don’t want to find yourself pouring money into a campaign that your business doesn’t actually have. Sure, you…
The role of solopreneur is an unusual one. You’re responsible for every aspect of your business from brand image to inventory to sales. You may not even want to grow your business beyond a certain level as it will mean taking on employees and leaving the solopreneur world. Figuring out your goals can ensure you don’t get too distracted with all the little details. When you’re a sole proprietor, you have to let some of the finer things go and pay attention to the big picture. Although each business model is a bit different, there are a few goals almost all solopreneurs should strive to achieve. What Is the Main Goal of Every Entrepreneur? Entrepreneurs want to turn a profit or there is little point in operating a company. The…
