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When Should An Entrepreneur Consider Getting Her First Employee?

When Should An Entrepreneur Consider Getting Her First Employee?

Tips and Tools
As an entrepreneur, you’ve accomplished many things in your business. For one, taking the leap to become an entrepreneur is something to be proud of on its own. Yet, now that your customer base is growing and you’re finally starting to see results — being in business overwhelms you. At this point, you may realize that it could be time to hire your first employee. However, this could be making you feel anxious. Entrepreneurs are used to controlling everything in their business. After all, your business is like your baby and the thought of having someone else come in to help you manage things can be frightening. When Should An Entrepreneur Consider Getting Her First Employee? Yet, you must be sure you’re doing the right thing by knowing when it’s…
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What To Consider When Analyzing Digital Marketing Data

What To Consider When Analyzing Digital Marketing Data

Tips and Tools
To be a successful digital marketer, one of the best skills is analyzing and interpreting data to know if your marketing strategies are working and identify areas that need improvement. About 40% of businesses make data-driven marketing their utmost priority. But before you start on any project, it’s always best to know which metrics to observe and which would let you know if your business is performing well. This information is useful for creating successful marketing campaigns, whether you’re an experienced digital marketer or just getting started. Below are four super important metrics you cannot ignore in any digital marketing campaign. What To Consider When Analyzing Digital Marketing Data Sales revenue The first and perhaps most important metric to analyze is your sales revenue. Attaching this information to your marketing…
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Fitness Branding Made Simple

Fitness Branding Made Simple

Branding
Branding your fitness brand effectively is something you will need to do if you want to bring in as many customers as possible. Most customers will form a first impression about your business in as little as 10 seconds, which means your branding needs to be completely on point from the beginning if it is to win them over. Okay, but how exactly do you brand your fitness business to make that all-important first impression a good one? Here are the most essential elements to get right. Fitness Branding Made Simple Identify your audience. If you want to make a good impression with your fitness business branding, then you need to, first of all, identify who your target audience is. For example, if you run a heavy weights gym, then…
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When You Need to Take a Backseat and Let Experts Intervene in Your Business

When You Need to Take a Backseat and Let Experts Intervene in Your Business

Tips and Tools
There are times in any business when it is best to take a step back and let the experts take over. You may be an expert in your field, but there are other areas where you may not have as much experience. When it comes to making crucial decisions for your business, it is important to know when to ask for help. In this blog post, we will discuss four instances when you need to take a backseat and let the experts intervene in your business! 4 Times You Need to Take a Backseat and Let Experts Intervene in Your Business   When You Are Starting A Business When you are first starting out, there are a lot of things you need to learn. From developing your business plan to…
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Creating a referral program? Here’s a 10 point checklist to get started

Creating a referral program? Here’s a 10 point checklist to get started

Tips and Tools
The best referral programs are those with a loyal customer base, targeted promotion, and attractive incentives. That’s why referral programs from brands like Dropbox, Airbnb, Tesla, and Uber succeeded greatly.  However, every business is unique, and therefore, needs its own unique referral program. You have to build one that works specifically with your audience. There are many referral program ideas to draw inspiration from. In this blog, we’ve put together the best of those ideas. Start Creating A Referral Program With This 10 Point Checklist Of Ideas   1. Be appealing to your customer. It sounds so simple that it can be easily overlooked. Your customers will refer you only if they like you. They should be genuinely impressed with your brand, its products, support, and services. Only then will…
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Why Every Entrepreneur Should Prioritize a Work-Life Balance Now More Than Ever Before

Why Every Entrepreneur Should Prioritize a Work-Life Balance Now More Than Ever Before

Tips and Tools
Being an entrepreneur isn’t easy. Anyone who has lived the life of entrepreneurship knows that it can be challenging. It’s full of highs and lows, and you never know what’s coming from around the corner. While entrepreneurship can take some unexpected turns for better or worse, your priorities for your family, health and social life can dip. In turn, your work-life balance tends to be non-existent, which can negatively affect you and your business. However, prioritizing your work-life balance is more crucial than ever. Here’s why. Why Every Entrepreneur Should Prioritize a Work-Life Balance Now More Than Ever Before   Helps With Stress Management Entrepreneurs tend to wear many hats, especially as they start a new endeavor. In the end, running a business becomes a huge responsibility. However, entrepreneurs don’t…
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Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience

Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience

Marketing Strategy
Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.” You need traffic to build an email list. Traffic is the key to making sales. You need traffic to fill your programs. So the big question is, where do you get all that traffic? Sure, you could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on SEO, but unless you have years to build your business (and who does?) then SEO should not be your top choice. Good thing you have other options. It's time to borrow someone else's audience to increase your visibility, and get…
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4 Ingredients For A Successful Marketing Campaign

4 Ingredients For A Successful Marketing Campaign

Marketing Strategy
Not all marketing campaigns are successful. If you want to ensure that you hit the right marks here or tick the correct boxes, then it’s essential that your strategy has some key ingredients. Here are the points that you should be focusing on when working to ensure that your marketing campaign is a success. 4 Ingredients For A Successful Marketing Campaign   Creativity First, you should consider the level of creativity required to ensure that a marketing campaign is a success. Without the right amount of creativity, your marketing isn’t going to stand out. You also won’t get the level of engagement that you need to guarantee your business success in the long term. This is something that you should consider and keep in mind when you are exploring marketing…
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