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How To Transform A Dream Into A Workable Plan

How To Transform A Dream Into A Workable Plan

Tips and Tools
As a coach or consultant, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams. Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck. How To Transform A Dream Into A Workable Plan Start With the Long-Term If you’ve ever been on a job…
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A Quick Guide on Creating Eye Catching Rich Media to Engage Your Blog’s Audience

A Quick Guide on Creating Eye Catching Rich Media to Engage Your Blog’s Audience

Blogging
There is no doubt that blogs are one of the most popular and powerful content marketing tools today. They can help you build relationships with your customers, increase brand awareness, drive traffic to your website, and more. And of course, there are SEO benefits when you keep your site filled with fresh content. But in order to get the most out of your blog, you need to engage your audience. One way to do this is by using eye-catching rich media. This article will show you how to create rich media that will capture your readers' attention AND keep them coming back for more! A Quick Guide on Creating Eye Catching Rich Media to Engage Your Blog’s Audience Use Visuals to Communicate Your Message One of the most powerful forms…
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What’s Changed With Business Taxes in 2023

What’s Changed With Business Taxes in 2023

Tips and Tools
Each new tax year, business owners wonder what’s changed and how they might make the most of their deductions to reduce their tax burden. There are some important changes with business taxes in 2023 that you must be aware of going forward. Many of the tax credits businesses enjoyed in years past are being phased out starting at the end of the 2022 tax year. Going forward, corporations may pay more in taxes. However, the changes also impact small business owners or those who run a side hustle. Are Tax Rates Changing in 2023? Kiplinger recently reported that the seven tax rates that applied to 2022 also apply to 2023 and are 10%, 12%, 22%, 24%, 32%, 35% and 37%. However, what does change is the brackets, so your income tax…
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Borrow Traffic: How To Leverage Other People’s Audiences

Borrow Traffic: How To Leverage Other People’s Audiences

Marketing Strategy
Finding ways to leverage your other people's audiences is an effective way to grow your business. Your competition already speaks directly to your audience in a way that they know, like, and trust – why not use that information to your advantage by piggybacking on what they offer? Ways You Can Leverage Other People’s Audience In an earlier post, I mentioned three ways to borrow someone else’s audience to increase your visibility, and get more traffic. Now, let's look at some easy ways to actually leverage other people's audiences. Guest Content Creation Create content for other people's sites and publications by submitting targeted guest content. Learn where your ideal customer gets their information and make sure you are creating content for those platforms and movers and shakers. Expert Interviews Offer…
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The Top Liabilities Startups Should Be Aware Of

The Top Liabilities Startups Should Be Aware Of

Tips and Tools
As a startup owner, you likely have some liabilities related to your company. Business owners need to understand how legal mistakes may affect them. Though you might feel confident about your sales and expanding your business — liabilities can rise and impact your business significantly. What Is Considered a Liability? Over 80 million lawsuits occur each year when liable for something. This means you are financially responsible for an event that occurs. You are only held liable if the event occurs on your business’s property or if it happens by failing to do something or making a mistake. Unfortunately, mistakes and accidents occur all the time. You may forget to have a contract or an employee slip due to negligence. Essentially, if a person’s life alters negatively because of a…
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Is Your Website Not Making Sales? Here’s What You Can Do About That

Is Your Website Not Making Sales? Here’s What You Can Do About That

Website Design & SEO
If you feel frustrated because your site is not making sales, then you are not alone. So many people are in the same situation as you are, but there are things that you can do to try and turn things around. You just have to make sure that you start with the source of the issue, so you can eliminate problems as you go. If Your Website Is Not Making Sales, Here’s What You Can Do About That Refresh Your Visuals Studies have shown that if your website has poor-quality visuals, this can translate to fewer sales. If possible, you have to ensure that you are using solid photos and that any video footage you have is HD. This will increase how trustworthy your site is, and it will also…
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How to Improve Your Quality of Life as a Solopreneur

How to Improve Your Quality of Life as a Solopreneur

Marketing Strategy
The life of a solopreneur is the most versatile on the planet — you can work while traveling to exotic locales or stay comfy in a coffee shop where the barista has your order memorized. Finessing every aspect of solopreneur life is thrilling, especially if moving from a traditional nine-to-five — but there is a lot to unpack. There are physical and mental changes you can implement to improve your quality of life as a solopreneur. How to Improve Your Quality of Life as a Solopreneur Develop the Ideal Mindset Mindset is one of the most potent buzzwords in the entrepreneurial space, so you may already know your work mindset. Regardless, it has a powerful impact on our work, especially as self-motivated masters of our schedule and success. There are…
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No Writing Required: How To Create Compelling, Shareable Content For Your Blog

No Writing Required: How To Create Compelling, Shareable Content For Your Blog

Blogging
Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse not to do it. And as you can imagine, their website traffic suffers for it. The good news is, if you hate to write or feel you’re just not good at it, there are plenty of other ways to create shareable content on a regular basis without having to write content from scratch. No Writing Required: Create Compelling, Shareable Content Without Writing a Word Crowdsource Guest blogging is still a fantastic way to both generate…
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