3 Ways to Use Secret Pinterest Boards

3 Ways to Use Secret Pinterest Boards

Social Media
It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. For example, many businesses use Pinterest to sell products, drive website traffic, blog promotion, and messaging. It's also a great research tool, and it's the research aspect that keep me coming back. When I'm looking for ideas, for either a personal or business project, I can rest assured that I will find some content on Pinterest. One of the lesser talked about features of Pinterest happens to be one of my favorite ways to utilize this platform. I'm talking about secret Pinterest boards! Pinterest launched secret boards years ago, and I'm still loving this magical feature. 3 Ways to Use Secret…
Read More
Do Press Releases Still Work In the Online World?

Do Press Releases Still Work In the Online World?

Marketing Strategy, Tips and Tools
One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect. Do Press Releases Still Work? Yes they do! Here are several reasons why you should consider using press releases as part of your marketing strategy:     Number 1: Low Cost Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for…
Read More
5 Best Online Business Ideas to Start Today [Infographic]

5 Best Online Business Ideas to Start Today [Infographic]

Tips and Tools
I can't count how many times I have been asked how I work online. How I can run a 100% virtual business. Where to get online business ideas. You see, this is the norm for me and my entrepreneur, location independent friends. And maybe you too! But it's still a new phenomenon for a large part of society. Then when I get to explaining all the intricacies of a virtual business, I get the same look. It's an "A-HA, holy cow, how in the world, who lives like that" expression. It's priceless! You see, while living and working online has become my new normal, people still don't understand the possibilities. They wonder how they too can work online, what they can create, share and generate as a stream of revenue.…
Read More
How to Focus on Clear, Actionable Goals

How to Focus on Clear, Actionable Goals

Tips and Tools
If you ask people what they want, many of them will simply say they want to be successful. But if you ask them how they plan to achieve this success, they won’t have feasible goals. If you don't set action-oriented goals, how are you supposed to know what to DO to achieve said goals? Let's figure this out. [Tweet "If you don't set action-oriented goals, how are you supposed to know what to DO?"] How to Focus on Clear, Actionable Goals If you have random milestones that are too broad, you won’t be able to reach those goals. For example, let's say you have a bunch of goals like wanting to be successful financially, wanting your business to grow, and wanting to be able to level up in your business.…
Read More
How to Handle the Challenges of Multi-Channel Marketing

How to Handle the Challenges of Multi-Channel Marketing

Marketing Strategy
We're posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We've got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we're doing some of everything everywhere. We're using multiple channels to market our businesses. There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is - if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Challenges of Multi-Channel Marketing Reaching more of your audience translates into higher profits. But, along with these profitable opportunities comes challenges. Keeping a Consistent Message It’s tempting when moving to a new channel…
Read More
Single Focus vs Multitasking: How to Manage Multiple Projects

Single Focus vs Multitasking: How to Manage Multiple Projects

Tips and Tools
As a contractor you’re likely to be working on many projects together simultaneously. You might have five to ten clients with various projects at different stages. But, is it better to focus on one project at a time or multitask? Well, the verdict is in when it comes to single focus vs multitasking: study after study shows that people who think they are good at multitasking really aren’t.   Which Is More Efficient - Single Focus vs Multitasking? Now, before you admonish your organizational skills and your multitasking mastery, let's take a different approach. Let's pretend for the sake or argument that you are NOT a part of the 2% of the population who is actually proficient at multitasking. Cool? Ok. Let's consider a different question: How do I handle multiple…
Read More
Social Media: The Pros and Cons of Popular Platforms

Social Media: The Pros and Cons of Popular Platforms

Social Media
There are so many social media platforms out here that it can hard to keep up. If you're using social media as a marketing tool for business, the pros and cons of each platform matter. I found this ah-mazing infographic that pinpoints the social media pros and cons of major platforms. And it is extremely accurate, in my humble opinion. Take a look and tell me what you think! Social Media Pros and Cons Given all these pros and cons, what's an entrepreneur to do? As you can see, each platform has its own rules, purpose and culture. So many businesses try to cover all the social media sites. They set up profiles on each site, and post here and there. But the inconsistent posting really makes the effort a wasted…
Read More
Networking Effectively Increases Your Opportunities, Leads and Sales

Networking Effectively Increases Your Opportunities, Leads and Sales

Networking
Most of us experienced folks will give you a side-eye at the mere mention of the word networking. It has connotations of uninteresting salespeople, shoving their crap ass business cards into your hand without so much as a care about who you are and what you do. This post is NOT talking about that kind of interaction. For our purposes, we're talking about true networking, building relationships, anywhere and everywhere. NOT those spammy networking events. Well they're spammy to me, so I guess I'm biased, but I digress. Networking has always been the best way to find a job, get recommendations, and increase the buzz about any business. Yes, always. It's been going on since there has been trade and barter. The golf course, working lunches, after-hours business functions, and…
Read More