5 Steps To Take When Creating A Small Business Marketing Strategy

5 Steps To Take When Creating A Small Business Marketing Strategy

Marketing Strategy
Today, you don’t have to be an experienced marketer to understand that it is reputation that drives success. However, did you know there are 28.8 million small businesses just in the United States? Given this astounding digit, it’s obvious that building a recognizable brand is an essential part of any small business marketing strategy. This is not an easy task. On the other hand, if you think that your growing company can’t stand a chance in such a hectic ecosystem, you are wrong. For decades, numerous marketing techniques have been created and modified to provide businesses with limitless opportunities to address the right audience, establish new customer relationships and increase revenue. Here are five things to consider when generating ideas for your new small business marketing strategy. 5 Steps You Must…
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How to Post Consistently on Social Media [MGN Radio Interview]

How to Post Consistently on Social Media [MGN Radio Interview]

Social Media
The amount of advice a business owner can get regarding social media usage is astounding. I mean, just hit Google and look up some tips and tricks for using social media for your business and you can get lost in a rabbit hole for days. Figuring out what to post on social media is only a part of the challenge. The other part, and in my opinion the most critical part to using social media to market your business, is CONSISTENCY. Most people have a hard time being consistent on social media, with both content AND frequency of posts. Consistency is the greatest lead generating tool in your social media marketing arsenal! I had the pleasure of being interviewed on MGN Radio and we discussed this very thing. We talked…
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How to Update Old Blog Posts and Increase Your Page Views

How to Update Old Blog Posts and Increase Your Page Views

Blogging
If you've been blogging for a while, you probably have old posts that could use some sprucing up! You may have some great content that is still relevant, yet it gets very little traffic. Perhaps the content is great, but the post "looks" stale. Not to worry, I have posts that fall into both camps, and I use a simple checklist to refresh those old blog posts. Here are a few simple ways to breathe new life into your old posts, and get some more page views in the process. How to Update Old Blog Posts and Increase Your Page Views 1) Create a new image for the post. If you're anything like me, your blog (and blogging skills) has probably evolved over time. Your blog images have most likely evolved…
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3 Ways to Use Secret Pinterest Boards

3 Ways to Use Secret Pinterest Boards

Social Media
It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. For example, many businesses use Pinterest to sell products, drive website traffic, blog promotion, and messaging. It's also a great research tool, and it's the research aspect that keep me coming back. When I'm looking for ideas, for either a personal or business project, I can rest assured that I will find some content on Pinterest. One of the lesser talked about features of Pinterest happens to be one of my favorite ways to utilize this platform. I'm talking about secret Pinterest boards! Pinterest launched secret boards years ago, and I'm still loving this magical feature. 3 Ways to Use Secret…
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Do Press Releases Still Work In the Online World?

Do Press Releases Still Work In the Online World?

Marketing Strategy, Tips and Tools
One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect. Do Press Releases Still Work? Yes they do! Here are several reasons why you should consider using press releases as part of your marketing strategy:     Number 1: Low Cost Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for…
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5 Best Online Business Ideas to Start Today [Infographic]

5 Best Online Business Ideas to Start Today [Infographic]

Tips and Tools
I can't count how many times I have been asked how I work online. How I can run a 100% virtual business. Where to get online business ideas. You see, this is the norm for me and my entrepreneur, location independent friends. And maybe you too! But it's still a new phenomenon for a large part of society. Then when I get to explaining all the intricacies of a virtual business, I get the same look. It's an "A-HA, holy cow, how in the world, who lives like that" expression. It's priceless! You see, while living and working online has become my new normal, people still don't understand the possibilities. They wonder how they too can work online, what they can create, share and generate as a stream of revenue.…
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How to Focus on Clear, Actionable Goals

How to Focus on Clear, Actionable Goals

Tips and Tools
If you ask people what they want, many of them will simply say they want to be successful. But if you ask them how they plan to achieve this success, they won’t have feasible goals. If you don't set action-oriented goals, how are you supposed to know what to DO to achieve said goals? Let's figure this out. [Tweet "If you don't set action-oriented goals, how are you supposed to know what to DO?"] How to Focus on Clear, Actionable Goals If you have random milestones that are too broad, you won’t be able to reach those goals. For example, let's say you have a bunch of goals like wanting to be successful financially, wanting your business to grow, and wanting to be able to level up in your business.…
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How to Handle the Challenges of Multi-Channel Marketing

How to Handle the Challenges of Multi-Channel Marketing

Marketing Strategy
We're posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We've got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we're doing some of everything everywhere. We're using multiple channels to market our businesses. There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is - if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Challenges of Multi-Channel Marketing Reaching more of your audience translates into higher profits. But, along with these profitable opportunities comes challenges. Keeping a Consistent Message It’s tempting when moving to a new channel…
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