Making Your Ebook Stand Out from the Rest

Making Your Ebook Stand Out from the Rest

Authors
Digital books (aka ebooks) have changed everything in the publishing world. It’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now, there are many different avenues in which you can promote your eBook, including the old PDF format, as well as digital eBooks through Amazon’s Kindle and other online book sellers. In order to stand out from the crowd, your book has to be special. How To Make Your Ebook Stand Out From the Rest Write the Book for a Particular Audience Believe it or not, people who write novels for entertainment also have a particular audience for whom they write. If you are writing an informational book, you should be no different. Know who the audience…
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How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. No time to read the full post? Listen here on the…
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