Social Media is the New Word of Mouth Marketing

Strategy
I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries!  Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…
Read More
Why Use Social Media As A Marketing Tool?

Why Use Social Media As A Marketing Tool?

Strategy
I read an article this week that made my jaw drop! It talked about how 64% of small businesses don’t think social media is important. What?! If this is the case, this means these business aren’t incorporating social media into their marketing strategy. My only caveat: there was a small sampling of business owners, and stats can always be misconstrued. However, these stats are alarming, sample size and industry aside, so I was compelled to discuss. I could write a thesis on the value of social media but neither of us has time for that. I will give you some answers to help bridge the social media divide, from the perspective of a person who started a marketing career before the age of the internet and social media, back when we…
Read More