5 Approved Strategies to Increase Website Conversions

5 Approved Strategies to Increase Website Conversions

Marketing Strategy
What is conversion rate optimization (CRO)? Conversion rate simply means the percentage of website visitors, ad viewers or emailed customers that go on to convert. It’s the rate at which you turn opportunities for conversions – be that sales or form submissions – into real conversions. However, despite being a vital part of any marketing strategy, CRO is often overlooked. The reason for this is two-fold. Firstly, many marketers are still stuck in a bricks-and-mortar mindset: they think about their site or their client’s site as a store, and they think of their role as being to get as much foot traffic moving through the store as possible. The second reason is that CRO is often powered by more up-to-date data and technology. And not everyone’s caught up yet. Here…
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