21st Century Marketing Trends You Can’t Afford to Ignore

21st Century Marketing Trends You Can’t Afford to Ignore

Marketing Strategy
No matter what part of the business world you look at, you'll see that it is always evolving. From manufacturing to the working week to interacting with customers, there is always something new happening and processes that you can improve. The problem many businesses encounter, though, is not being at the forefront of this evolution, and instead of leading the way, they need to play catch-up. One area that always needs your attention is your marketing; otherwise, why would people buy what you're selling? The challenge for today's business owner is that marketing changes on a daily basis. At least it seems this way! Throw in technological innovations, and you have a never-ending evolution of marketing practices to learn and use. Marketing trends shift and change so quickly, however, these…
Read More
Top Marketing Trends for Small Businesses in 2017

Top Marketing Trends for Small Businesses in 2017

Marketing Strategy
Happy New Year! Did you enjoy your holidays? Good! Now that you've recovered from your holiday fun, it's time to take a deep breath and get ready for a strong year with plenty of success. As anyone in marketing can tell you, yearly success is dependent on having your pulse on the latest trends. What worked last week or last month or last year isn't going to get it done. At best, it's a quick way to tread water instead of being innovative. For marketers, it's the lifeblood of their work. Anyone doesn't do their research is bound to fail, and hurt their company in the process. In short, get your resume ready if you decide to take a long mental vacation to start the year. A smart marketing executive…
Read More